For a complete list of upcoming workshops, please visit our calendar.

30 Ways to Grow Your List

Length: 1.5 hours | Audience: Beginner

In this workshop you’ll leave with ideas and strategies to capture new contacts, grow your list and take action to help move your business forward. Having an interested and qualified list of contacts that you can stay top of mind with is vital to every business. Continuing to grow that list is just as important. In this workshop we will show you 30 easy ways to grow your contact list today! We will cover:

  • Why someone should join your contact list and what’s in it for them
  • How to ask people to join your list “face-to-face”
  • How to use social media to grow your list
  • How to grow your list on your website or blog—and 26 more ways!

Content Marketing: What to Say, How to Say It

Length: 1-2 hours I Audience: Beginner to Intermediate

Heard of “location, location, location”? For online marketing, it’s “content, content, content”! Things like tone, date & time, and frequency impact how you attract and engage your audiences (or not). We’ll cover tidbits like how many links create the most engagement, how to create high-open subject lines, tips on using pictures and videos, and more.

Digital Marketing Trends in 2017

Length: 1-2 hours | Audience: Beginner to Intermediate

Digital marketing is changing thanks to widespread ownership of smartphones, ever-increasing data and video streaming, combined with a cultural desire for digestible and personalized content. Do you know which trends will impact YOUR organization in 2017? How can you jump on some of these trends to get an edge on your competition? You’re about to find out…By the end of this session, you’ll have a cutting edge on:

  • Marketing Automation
  • Content Marketing
  • Video
  • Mobile
  • Big Data

Join us as we explore the top trends in digital marketing that we believe small businesses should be paying attention to in 2017.  We’ll explore each trends and provide some simple ideas for incorporating them into your overall marketing strategy.

Drive New Business with Social Media

Length: 1.5 hours I Audience: Beginner

Maybe you’re newly considering social media for your business or non-profit, or maybe you’ve been struggling to make your current profiles more engaging. In either case, this session will answer your common questions about different platforms, how to build your following, and what to say to drive results.

email marketing::a crash course

Length: 3 hours | Audience: all levels

is a hands-on workshop where you will learn tips, techniques, and strategies to guide you through the tools and features for basic email marketing in Constant Contact. This workshop is great for beginners who want to learn how to start creating email marketing campaigns for their business or for email marketers who aren’t getting the results they expect. In this workshop, you will:

  •  Design a custom email template
  •  Create stand out subject lines and creative content
  •  Grow and segment your list
  •  Measure your marketing and analyze your results

Get Your Business Online with Google

Length: 1.5 hours | Audience: Beginner

Only 37% of businesses have claimed a local business listing on a search engine–that’s a lot of missing information. And with 4 out of 5 people using search engines to find local info like business hours and directions, it also means a lot of missed opportunities for local businesses. Businesses want to be found by their customers. Customers want to find updated information about local businesses. Let’s Put Our Cities on the Map was designed to help strengthen our communities by connecting local businesses and customers so they can easily support each other. In this workshop, we will help you verify your business, make sure your information is complete and accurate, and review other free tools Google has available for increased visibility.

Getting LinkedIn for Business

Length: 1-2 hours | Audience: Beginner to Intermediate

LinkedIn is famous for connecting professionals all over the world. Many people associate it with finding new positions and advancing one’s career, but LinkedIn can also be a valuable space for expanding the network for many types of businesses. Chances are when people are looking to buy products/services, they might just stumble upon your profile. A good description of what kind of services/products you provide might just help you rope in few leads. In this seminar you will learn how to effectively use LinkedIn to market yourself and your business.

Getting Started with Email Marketing

Length: 1-2 hours I Audience: Beginner

A live, guided demonstration of the tools and features of Constant Contact’s email marketing system. In this time-efficient, highly practical session, you will learn how to get set up with the basics so you can start your own email marketing.

Google Tools for Business

Length: 1.5-2 hours | Audience: Beginner to Intermediate

In this session, we discuss several of the free Google apps for work and how they can help your business. We will cover Google Docs and Google Drive (including some great tips and shortcuts), Gmail and Hangouts (plus tips for productivity), Google Alerts and Google Trends, and additional resources including mobile apps, YouTube and the Google marketplace.

Grow Your Business with Email & Social Media

Length: 1-2 hours I Audience: Beginner to Intermediate

This session will show you how to make the most of email marketing plus social media for your business. When the session is done you’ll have a greater understanding of marketing basics like goals and objectives. You’ll be given opportunities to capture your own ideas and build out the framework of your own “next great campaign” through interactive activities and a handout.

Look Great in the Inbox

Length: 1 hour I Audience: Beginner to Intermediate

With the amount of email being delivered to your target audience, it’s crucial to design an email that stands out among the rest. We’ve compiled the “7 Don’ts” of email design to make sure that when your audience opens your email, they have a memorable experience and want to open again in the future!

Power of the Inbox

Length: 1-2 hours I Audience: Beginner

From revealing why regular email doesn’t work, to insider tips and techniques like list building tools and email design elements that work (and those that don’t!). This seminar will give you the keys to the most effective marketing you can do: email marketing.

Social Media Timesavers

Length: 1-2 hours | Audience: Intermediate to Advanced

Do you know that 43% of small businesses dedicate six or more hours per week to social media?  While it’s important to engage for social visibility and key connections online, we all want to do more in less time. This session will help you save time at get back to what you love to do – running your business or organization. Join us and learn the latest time savers and best practices.

What Are They Saying About Your Business Online?

Length: 1.5 hours | Audience: Beginner to Intermediate

TripAdvisor. Yelp. Google Places. Angie’s List. Urban Spoon. BBB. Facebook Reviews . . . and so many more online directories where a local business can be reviewed. Do YOU know what THEY are saying about your business? Did you know that 52% of consumers report that positive customer reviews make them more likely to use a local business compared to just 28%, who make their selection based on other factors like location and price. It’s time to take control of your presence on external review sites (like Yelp, TripAdvisor, Urban Spoon, Google Places), and give your social media accounts some real estate dedicated to online reviews. In this workshop, we will talk about managing your online reputation and reviews, and how to get glowing, reputable reviews you and consumers can trust.

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Job well done!

rolesville chamber of commerce logo"Great ideas and innovative designs make Melanie a leader in the social media market."
Melanie Diehl, Your Social Media Gal, Constant Contact, Training, Workshop, Seminar, Speaker
5.0
2014-09-27T11:30:23+00:00

Jenny Rowe, President, Rolesville Chamber of Commerce

"Great ideas and innovative designs make Melanie a leader in the social media market."

You can count on Melanie!

Affordable Creative Framer and Art logo"She can answer questions in everyday terms so that anyone can feel at ease trying to figure out the social networking apps."
Melanie Diehl, Your Social Media Gal, Constant Contact, Training, Workshop, Seminar, Speaker
5.0
2014-09-27T11:50:09+00:00

Scottie Hundley, Owner,  Affordable Creative Framer & Art

"She can answer questions in everyday terms so that anyone can feel at ease trying to figure out the social networking apps."

I will definitely attend another seminar.

blue wave power washing logo

"I found the training to be extremely helpful in understanding the different social media outlets, as well as understanding how we can utilize each to drive engagement and ultimately revenue with our followers/customers."

 
Melanie Diehl, Your Social Media Gal, Constant Contact, Training, Workshop, Seminar, Speaker
5.0
2014-09-27T11:57:05+00:00

Jodi Darrohn, Blue Wave, Inc.

"I found the training to be extremely helpful in understanding the different social media outlets, as well as understanding how we can utilize each to drive engagement and ultimately revenue with our followers/customers."  

Melanie made the difference!

new neighbor welcome service logo

 

"I would recommend Melanie to any small business owner wanting to increase their online presence through Constant Contact communications."
Melanie Diehl, Your Social Media Gal, Constant Contact, Training, Workshop, Seminar, Speaker
5.0
2016-12-16T20:37:20+00:00

Joy Wilkes, New Neighbor Welcome Service

  "I would recommend Melanie to any small business owner wanting to increase their online presence through Constant Contact communications."

I enjoyed working with Melanie



Cedar Grove Acres event venue logo


"I really enjoyed my experience working with Melanie to get my business on Google Maps. We had to tweak the position of my Google pin drop a few times and Melanie was very patient and helped me through this process to ensure that everything was just as I wanted it to be."


Melanie Diehl, Your Social Media Gal, Constant Contact, Training, Workshop, Seminar, Speaker
5.0
2017-02-10T16:11:50+00:00

Paula Kolarov, Cedar Grove Acres

"I really enjoyed my experience working with Melanie to get my business on Google Maps. We had to tweak the position of my Google pin drop a few times and Melanie was very patient and helped me through this process to ensure that everything was just as I wanted it to be."
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A little late, but here ya go--your May marketing infographic! ... See MoreSee Less

A little late, but here ya go--your May marketing infographic!

It's incredibly advantageous to personalize your email campaigns. Just make sure you are sending a targeted message to an interested audience! ... See MoreSee Less

Its incredibly advantageous to personalize your email campaigns. Just make sure you are sending a targeted message to an interested audience!
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