![Google and Your Business]()
by MelanieD | Nov 20, 2017 | Blog
As a public speaker for Google’s Get Your Business Online (GYBO) program, my mission is to teach as many business owners as possible about the free (and low-cost) Google tools and products that are available to them.
Here’s a quick look at just a few of these Google tools.
- Google My Business
- Google My Business Website
- A free one-page website available to every claimed and verified Google My Business listing. It’s great as a starting place for those businesses just getting started.
- Google Adwords Express
- Adwords Express is a simpler version of Google Adwords. It’s simple, easy to launch., and there is no cost to create an Adwords Express campaign (however, there is a budget requirement for CPC or PPC. Google Adwords experts can help with this). gybo.com/awexpress
- Google Trends
- What’s the hottest trending topics on the web at any given moment? Research your industry to help develop your content. trends.google.com
- Google Alerts
- Goodness, this is one of my favorite tools. Set alerts on your business, your name, your competitors, your high school crush (but that’s between you and Google), and get an email digest whenever your alert is found online. google.com/alerts
- YouTube
- Google is the world’s number one search engine. YouTube is in second place! And video is growing stronger every moment. Leverage your YouTube channel, and get more eyeballs on your content. youtube.com
- G-Suite
- While not free, it is certainly affordable at around $5/month. Get domain-based email, 30GB of memory, 99.9% up-time, 24/7 support, and so much more. I use it and I encourage all of my clients to use it as well. gsuite.google.com
- Google Trainer
- Bring one of Google’s 15 National Trainers to your event, anywhere in the US! There’s no cost to your organization, and the level of education and training is top notch. Learn how to bring a trainer to your event here.
![Google and Your Business]()
by MelanieD | Jun 27, 2017 | Blog
Melanie Diehl discusses the importance of every business claiming and verifying their Google Maps listing in this short (10 minute) podcast with Lorraine Ball of Round Peg Media.
Listen to the podcast here
![Google and Your Business]()
by MelanieD | Jun 27, 2017 | Blog, Constant Contact, content marketing, email marketing, infographic
Is your marketing heating up for the summer?
If the next few months are your business’s busy season, you’re probably already gearing up for a flood of new customers coming through your doors.
How can you get your new customers to stay loyal all year long?
Repeat customers are reported to spend 300 percent more than new customers.
Make it easier to retain new customers by encouraging them to join your email list and following up with a thoughtful and timely marketing email.
Tip: Use this script if you’re not sure how to ask for email addresses at your business.
Constant Contact’s email templates make it easy to create an eye-catching email in a matter of minutes.
Our Fourth of July template might be just what you need to drive sales this Independence Day:
Customize the template with your own logo, text, and links to wish your subscribers a happy holiday and bring them back to your business.
Looking for more content ideas?
There are plenty more ideas to choose from in the infographic below. Take a look or download and print the infographic to stay on track all month long.
syndicated from the Constant Contact blog
![[Infographic] June 2017 Marketing and Holiday Planning](https://blogs.constantcontact.com/wp-content/uploads/2017/05/Fathers-Day-email-template.png)
by MelanieD | May 26, 2017 | Blog, content marketing, infographic
It’s hard to believe that we’re almost halfway through 2017!
June is the perfect time of year to review your first few months of business and see where you need to make adjustments in the second half of the year.
If you aren’t hitting your numbers the way you’d like, try one of the ideas below to increase revenue for your business.
June is also full of holidays your business can take part in, like Father’s Day, Summer Solstice, and Social Media Day.
You can send a timely email to your audience in a matter of minutes, using Constant Contact’s professionally designed email templates.
Here’s an example of one of our email templates for Father’s Day:
Your business can also push sales by holding a special Summer Solstice event and extending your store hours.
Or, celebrate Social Media Day on June 30th by encouraging your customers to post a photo of themselves at your business. Offer a prize to the person who gets the most engagement on their photo — and you’ll benefit from some increased exposure to a relevant audience.
Looking for more content ideas?
There’s plenty more ideas to choose from in the infographic below. Take a look or download and print the infographic to stay on track all month long.
Download the infographic here!
Syndicated from the Constant Contact Blog.
![Google and Your Business]()
by MelanieD | Feb 26, 2017 | Blog, infographic
Here’s your list of March holidays, month-long themes, and stats to inspire new email marketing and social media campaigns.
by MelanieD | Feb 23, 2017 | Blog, Constant Contact
It’s a common problem with email marketing and social media marketing: You know you need to send regular emails and post to your business’ social networks, but it’s hard to make time for it and you’re always struggling with what to say to your customers.
Before you know it, you haven’t sent an email since before the holiday rush, your last Facebook post was a month ago, and your customers think you’ve abandoned them.
Don’t lose hope! You can make marketing a regular part of your business day with these four tools that will keep you on track and help you come up with topics to talk about.
1. Email marketing plan template and calendar
Having an email marketing plan in place will help you align your marketing efforts. And it’s easier than you think.
In just 15 minutes, you can use our email marketing plan template to outline the dates and events that are important for your business throughout the year.
Then, use our 2017 Email Marketing Calendar to plan the dates that you’ll send emails during the rest of the year.
Tip: Plan social media posts to support your email campaigns and extend your reach. Our Social Share tool makes it easy to promote your email on social media — right in your Constant Contact account. Watch our Using Social Share video to see how it’s done.
2. Facebook Reminders
Facebook is rolling out a new Reminders feature that alerts Page admins to post before major holidays and at specific days and times that they select.
If you’re not sure what the best time and day are to reach your audience, use Facebook Insights to determine when your fans are most active and engaging with your page, and what content they’re interested in.
This data will help you come up with a regular posting schedule that you can set in the Facebook Reminders calendar.
Image courtesy of AdWeek
3. Twitter Events
If you’re looking for ideas for what to share on Twitter, check out the Events feature in Twitter’s Analytics platform.
Start by going to analytics.twitter.com, click on the Brand Hub tab, and then click Events. The Events feature allows you to browse by looking at an overview of upcoming events with information on how many tweets have been shared, and which countries are tweeting the most about them.
Take a deeper dive by clicking into the categories here: Events, Sports, Movies, and Recurring trends.
You’ll find a list of popular events, with information like category, location, date, or audience size. Click into the event name for more details.
For example, the Valentine’s Day event details share statistics on how many tweets were shared for the holiday in 2016, demographic information, and a list of top tweets and live tweets.
Check out events to see if your business has a connection and join the conversation on Twitter. If you’re part of a larger conversation, your tweets have the chance to be seen and shared by more people.
4. Monthly infographics
If there are gaps in your marketing plan, keep an eye out on the Constant Contact blog for our monthly marketing and holiday planning infographic.
Every month, Constant Contact shares a list of important holidays, themes, content ideas, and marketing statistics.
Syndicated from the Constant Contact blog
