5 Canva questions answered

I teach a lot of webinars and seminars. And I always learn something new, even as the instructor. Lately I’ve been hosting a lot of Canva sessions. Today I’m sharing answers to a few questions I recently received.

Q: Canva has presentations?

A: Yes! And you can present them in a variety of different ways. If you have a good internet signal, you can present directly through the Canva platform. Alternatively, you can download the presentation as a PowerPoint. You can even present and record your Canva presentations, but this is in BETA, so it’s possible not everyone has access to that option. 

Q: I see Canva has options to schedule posts to my social media platforms. Can I schedule multiple posts per platform per day?

A: Canva offers posting to many of the popular social media platforms including Facebook pages, Facebook groups, Pinterest, LinkedIn profiles and company pages, Twitter and Instagram. In Canva pro these posts can be scheduled in advance, and yes multiple posts per platform per day. 

Q: Can I publish an ebook to Amazon KDP?

A: This was a new question for me! According to my research, the quick answer is yes, you can publish from Canva to KDP, following these loose steps: create your book in Canva, download as a PDF to print, then upload the file to KDP. 

Q: Can I create a logo in Canva?

A: Yes, you certainly can create a logo in Canva. However, the file types for download are limited to .jpg and .png files. If you need your logo in other formats (like .ai or .eps), you’ll need another tool (or graphic designer) to convert your files. 

Q: Do I have to have the paid Canva account?

A: Many of the actions you’ll take in creating designs in Canva can be accomplished in the free account. However, there are numerous benefits to the pro account, including multiple brand kits, the ability to schedule posts in advance, access to millions of premium assets (images, videos, audio, etc) and much more. My affiliate link to get started on Canva pro can be found here; bonus: the first 30 days of pro are free!

I love teaching and I love learning, and I always learn something new whenever I teach. It’s the best of both worlds.

Check out the events calendar and join me at an upcoming webinar or seminar.

Here’s eight more of our favorite content creation tools.

1. Google analytics. Use this free tool from Google to learn more about audience behavior on your website. You can see at a glance where your website visitors spend time and use that as a guide to know what they’re interested in; then create more content that’s similar in topic or keywords. Sign up for your free Google Analytics account here.
2. TikTok watermark remover. Are you reposting your TikTok videos to Instagram reels (or Pinterest, or LinkedIn, etc)? Repurposing content can be great. At the time of this blog post, we’re seeing increased performance of cross-posted TikToks that have the watermark removed. There are several apps you can choose from, including Apowersoft Watermark Remover, Kapwing, and Snaptik. 

3. Otter.ai. Using the “domino content” concept is incredibly valuable. The basic premise is this

1. • Create a video and post to YouTube
   • Transcribe the video into a blog and post it on your website
   • Pull bits of the blog post into social media posts and email teasers

Domino content is a massive time saver AND this method hits all your important platforms. Try my affiliate link at Otter.ai to transcribe your videos; it’s super easy. 

4. Email subject line testers. There are three reasons a subscriber will open an email, and probably the most critical is the subject line. We’ve been using subjectline.com and Advanced Marketing Institute’s headline testers to analyze our email subject lines and have seen increased open rates since. 

5. Industry blogs. Can’t find your favorite publisher on Feedly and don’t want to clog up your inbox with more subscriptions? Follow their blogs for inspiration. Many suppliers also offer access to marketing assets for distributors, so don’t forget to use those resources! No need to keep recreating the wheel.

6. Answer the Public. I’m letting you in on a big secret. Answer the Public is one of our favorite tools for learning what our audience is interested in. Simply head to their website and enter a word or two and PRESTO! You quickly get a report of the questions being asked based on your query. But important side note: free users can only access the platform 3 times in a 24-hour period (as of the time of this post was written), and it’s IP-address tracked, so keep that in mind when using it. Find Answer the Public here.

7. HARO. Another good way to learn about popular industry topics is to subscribe to Help A Reporter Out. HARO is a tool that provides an easy connection between journalists and reporters. Bonus: submit an article and maybe you’ll get published! HARO sends three daily emails, Monday – Friday. Side note: as a “reporter” you’ll need to sign up using your personal email address. Learn more about HARO here.

8. A good content scheduling tool. So you’ve got your content planned and created. Next up: posting it! Using a content scheduling tool is a huge time saver: you can schedule you content in advance, “set it and forget it” and instead of hopping onto your platforms at the “ideal time” everyday, you can check in at a convenient time to address customer service issues, engage with your audience, and then be done for the day! Have you ever gotten sucked into the scroll when all you meant to do was check in? Us too! There are several apps that offer the option to engage and comment directly via the app, which can be a huge time saver. Our current favorite scheduler is OneUpApp.io. It allows us to schedule to Facebook, Facebook groups, Google My Business, LinkedIn profile and company pages, Instagram and Pinterest! Plus their analytics tool creates amazing monthly reports. Content planner. Whether it’s a cool digital tool like Trello or Clickup, or a spreadsheet, or an old fashioned white board and post-it notes, the plan is the most critical part! We use a combination of Google spreadsheets and Clickup for planning our content.

I hope you’ve enjoyed learning about Content Creation tools. While there are more tools you can add to your Content Creation toolkit, these 16 are time-tested tools that we use regularly for creating content for our clients. 

Related article: 8 Content Creation Tools

To learn more about working with Melanie & co, schedule a free 30-minute discovery call here.

Here’s eight of our favorite tools for content creation, in no particular order.

1. Canva. Of course! As an early adopter of Canva, we’ve been telling marketers about it for years. Canva is a very user friendly graphic design tool for creators who desire to make custom graphics including images, videos, pdfs, letters, business cards, and so much more! We love it so much, we now teach it at local learning centers and online webinars. Find a Canva webinar here and join in the fun! Need a Canva account? Here’s my affiliate link.
   
   
2. National Day Calendar. Did you know there’s a “national day” for almost everything?  Find a holiday that’s relevant to your audience or your marketing pillars or your content plan to fill in those blanks. It’s a great tool for filler content! Click here for the National Day Calendar.

3. Hubspot’s Blog Topic Generator. Simply enter a noun into the generator tool and in just seconds you’ll have a week of blog ideas based on your word. And it’s free! You can find it here.

4. Feedly RSS reader. Feedly lets you keep up with the topics and trends you care about, without the overwhelm. The mobile app is super easy and you can even configure it to post to your social media accounts on the go. Now how easy is that? Click here to learn more about Feedly

5. Google Trends. What topics are trending in your industry? In your location? With your audience? Google trends has the answer and it’s free! Just head on over to Google Trends and give it a try.

6. Content planner. Whether it’s a cool digital tool like Trello or Clickup, or a spreadsheet, or an old fashioned white board and post-it notes, the plan is the most critical part! We use a combination of Google spreadsheets and Clickup for planning our content.

7. Industry newsletters. Can’t find your favorite publisher on Feedly? Subscribe to their email newsletters and get the info you need delivered directly to your inbox.

8. Twitter. Follow trending topics on Twitter. If the trends align with your audience, share that content with them!

So there you have it, 8 free tools that you can add to your toolbox today! Come back next week for 8 more content creation tools that you’ll love just as much as these.