919.395.1366 hello@melaniediehl.com
Email unsubscribes and gardening … the lesson we didn’t know we needed

Email unsubscribes and gardening … the lesson we didn’t know we needed

by | Oct 19, 2023 | Blog, email, email marketing

While the idea of your garden magically weeding itself may sound appealing (because who really enjoys weeding?) it’s just not the case in reality. But when it comes to the “garden of email marketing,” email unsubscribes act as the natural pruning process, ensuring a healthier and more vibrant email list.

 

Stick with me here … 😉 Although weeding your garden and embracing email unsubscribes may seem unrelated at first, they actually share some surprising similarities.

 

Healthy Growth: In both cases, you’re nurturing healthy growth. Weeding allows your plants to thrive by removing unwanted competition, while embracing unsubscribes in email marketing helps maintain a clean and engaged subscriber list, allowing your messages to reach those genuinely interested.

 

Quality Over Quantity: Both practices emphasize quality over quantity. Weeding prioritizes the well-being of your chosen plants, ensuring they receive the nutrients and attention they need. Similarly, embracing unsubscribes focuses your email efforts on a genuinely interested and engaged audience.

 

Improved Performance: Weeding enhances the performance of your garden by reducing overcrowding and enabling each plant to flourish. Embracing unsubscribes improves email campaign performance by increasing open rates and click-through rates among subscribers who are genuinely interested in your content.

 

Pruning for Success: Just as you prune your garden to encourage healthier growth, embracing email unsubscribes is a form of pruning your email list. Both actions involve removing what’s not beneficial to make room for what is.

 

Long-Term Sustainability: Both practices lead to long-term sustainability. A well-tended garden can continue to thrive season after season, and a well-maintained email list ensures the sustainability and effectiveness of your email marketing efforts over time.

 

Cheers to your email campaigns flourishing as a result of some unsubscribes! 

Want to learn more about best practices for your email marketing efforts? Check out this blog post on timing and frequency! 

Refresh Mode ON: Giving Your Email Marketing Strategy Some TLC

Refresh Mode ON: Giving Your Email Marketing Strategy Some TLC

by | Aug 17, 2023 | Blog, email, email marketing

 

As we dive in to this “Back to Business” season, let’s give our email marketing strategies some TLC. From crafting compelling content to embracing automation, let’s revitalize our approach and make every email count. Here are some ways you can do that:

Segmentation and Personalization: Divide your email list into segments based on customer preferences, behaviors, and demographics. Craft personalized content that speaks directly to each segment’s interests and needs, enhancing engagement and conversion rates.

Automation and Triggered Campaigns: Implement automated email workflows triggered by specific actions or events, such as welcome emails for new subscribers, abandoned cart reminders, or personalized recommendations based on past purchases. This adds relevance and timeliness to your communication.

Clear Call to Action (CTA): Each email should have a clear and compelling CTA that directs readers to take a specific action, such as visiting your website, making a purchase, or signing up for an event.

Leveraging User-Generated Content and Customer Stories: Showcase authentic stories from your customers through testimonials, reviews, or user-generated content. This adds credibility to your brand, builds trust, and allows potential customers to connect with real experiences.

Mobile Optimization: Make sure your emails look great and are easy to read on mobile devices. 85% of recipients open emails on their phones, so mobile-friendly design is essential.

Need help with your email marketing strategy? Click here to schedule a call.

Celebrating 10 years as a Constant Contact Certified Partner

Celebrating 10 years as a Constant Contact Certified Partner

by | Jul 27, 2023 | Blog, Constant Contact, email marketing

FOR IMMEDIATE RELEASE

Melanie Diehl Named a Constant Contact Certified Partner

Raleigh, NC marketing expert to help small businesses and nonprofits
achieve meaningful marketing results

 MELANIE DIEHL, RALEIGH, NC — June 26, 2023 – Melanie Diehl, President of Melanie & co Marketing Collective, has been named a Certified Partner by Constant Contact, a digital marketing platform trusted by millions of small businesses.

 As a Certified Partner, Melanie has demonstrated in-depth knowledge of the Constant Contact digital marketing platform and best practices. This ensures program participants and the clients she serves will realize meaningful results from their investments in email and online marketing.

  “I’m excited to celebrate 10 years as a Certified Partner with Constant Contact,” said Melanie. “Looking back this was such a wise decision for my business and for the clients I serve. I look forward to serving even more small business clients over the next 10 years!”

 “The Certification Program ensures customers that our Partners have proven, in-depth knowledge of online marketing and Constant Contact’s offerings,” said Mark Allen, VP of Customer Growth at Constant Contact. “By earning Certified Partner status, Melanie has demonstrated her commitment to helping clients succeed by taking proactive steps to grow her marketing skillset.”

 About Melanie & co Marketing Collective

Melanie & co Marketing Collective helps small to mid-size businesses, churches and nonprofits get found online by creating custom digital marketing solutions such as websites, email and social media marketing campaigns and local SEO services. We also serve the DIY marketer learn the skills they need to be successful through seminars and webinars.

 About Constant Contact

Constant Contact delivers for small businesses and nonprofits with powerful tools that simplify and amplify digital marketing. Whether it’s driving sales, growing a customer base or engaging an audience, we deliver the performance and guidance to build strong connections and generate powerful results. For more information, visit www.constantcontact.com.

 

Media Contact:

Melanie Diehl

Melanie & co Marketing Collective

919.395.1366

hello@melaniediehl.com

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Your May 2023 Content Ideas Are Here!

Your May 2023 Content Ideas Are Here!

by | Apr 25, 2023 | Blog, content marketing, email marketing, social media marketing

Can you believe May is almost here?! 🌸 That means it’s time to get your social media content planned, and we’ve got you covered with some amazing content ideas for the upcoming month.

Monthly Themes

  • Small Business Month
  • Mental Health Awareness Month
  • Skin Cancer Awareness Month
  • Global Employee Health & Fitness Month
  • Foster Care Awareness Month
  • National Strawberry Month
  • National Barbecue Month
  • International Business Image Improvement Month
  • National Revise Your Work Schedule Month

Find this information helpful? Please share this blog!

Weekly Themes

  • May 1-7: National Physical Education & Sports Week
  • May 2-6: National Building Safety Week
  • May 6-12: National Nurses Week
  • May 7-13: Teacher Appreciation Week
  • May 7-13: Public Service Recognition Week
  • May 7-13: National Pet Week
  • May 14-20: National Women’s Health Week
  • May 15-21: Bike to Work Week

Daily Themes

  • May 1: New Home Owners Day
  • May 2: National Foster Care Day
  • May 2: National Teacher Day
  • May 3: National Wordsmith Day
  • May 6 National Fitness Day
  • May 6: National Nurses Day
  • May 6: National Beverage Day
  • May 7: World Laughter Day
  • May 10: Donate a Day’s Wages to Charity Day
  • May 10: National Small Business Day
  • May 14: Mother’s Day
  • May 16: National BBQ Day
  • May 16: National Do Something Good for Your Neighbor Day
  • May 17: National Employee Health & Fitness Day
  • May 19: National Bike to Work Day
  • May 20: Armed Forces Day
  • May 27: National Sunscreen Protection Day
  • May 29: Memorial Day

As a Constant Contact partner for nearly 10 years, we believe in the product and the results it provides to our clients. Get started with a free 60-day Constant Contact trial today. We know you’ll agree. Click here to get started.

Your March 2023 content planner is here

Your March 2023 content planner is here

by | Feb 16, 2023 | Blog, content marketing, email marketing, social media marketing

March 2023 is just around the corner and it’s time to start thinking about new and exciting content to engage your audience.  Use this infographic to help you get started!

 

March 2023 Content Infographic

As a Constant Contact partner for nearly 10 years, we believe in the product and the results it provides to our clients. Get started with a free 60-day Constant Contact trial today. We know you’ll agree. Click here to get started.

May 2022 content planner is here

May 2022 content planner is here

by | Apr 29, 2022 | Blog, content marketing, email marketing, social media marketing

May is full of holidays and events to incorporate into your marketing.

Whether it’s May Day or Memorial Day or something in between, this planner will help you fill your content calendar this month.

march 2022 content planner

As a Constant Contact partner for nearly 10 years, we believe in the product and the results it provides to our clients. Get started with a free 60-day Constant Contact trial today. We know you’ll agree. Click here to get started.