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Email & Newsletter Marketing
April 6, 2021 @ 9:30 am - 4:00 pm EDT
In this course, you will create a business-to-business email marketing strategy that is designed to generate leads. You will plan an email drip campaign designed to nurture a lead that has come in via your website, and you will storyboard the journey of this prospect based on how they discovered your website. You will plan the course of the journey based on the calls to action placed in each message, and develop a metric that tells when it is time for a follow-up phone call.
In this 6-hour course, you’ll learn techniques and strategies to guide you through the tools and features for successful email marketing. This workshop is great for beginners who want to learn how to start creating email marketing campaigns for their business or for email marketers who aren’t getting the results they expect. You will learn how to:
- Design a custom email template
- Create stand out subject lines and creative content
- Grow and segment your list
- Measure your marketing and analyze your results
Upon successful completion of this course, you will receive a certificate of completion from NC State University.