Identifying Your Target Market

Brunswick Community College Odelle Williamson Event Center 150 College Road NW, Bolivia

Not everyone is your potential customer or client. In this session, we discuss how to identify your target market (aka Avatar) and how to create messages that they connect with…

Building Your Brand

Brunswick Community College Odelle Williamson Event Center 150 College Road NW, Bolivia

Your brand is not just a logo. It’s the consumer’s overall perception of your business. Small businesses often are competing against big brands with devoted customers and unlimited marketing budgets.…