Workshops and Seminars
Digital Marketing Blueprint Course
Length: 1.5 hours/session | Audience: Beginner to Intermediate
In a world where digital marketing reigns, the rules seem to constantly fluctuate. Small business owners need resources they can rely on that are easy to manage while maintaining all the other aspects of running a business. This 6-part course provides small business owners with a blueprint, or framework, that will give them the knowledge and tools they need to successfully market their business in today’s online world.
Creating a Digital Marketing Blueprint for Your Business
Before launching any marketing campaign it’s important to know what your business needs and why you need it. Not all businesses need to be on all platforms. Learn about the basics that will get your business started online and best practices for implementing additional platforms, or if you even need them!
Identifying your Target Market
Not everyone is your potential customer or client. In this session, we discuss how to identify your target market (aka Avatar) and how to create messages that they connect with and how to reach them where they are.
Websites and Point of Sale Systems for your Business.
Your website is the one piece of the internet you actually own. There are multiple options for creating a website, from a single landing page to a multiple page site with customer access and shopping carts and more. How will you make online selling easy? In this session, learn from a panel of experts about websites and POS systems and determine what’s best for your small business.
Email Marketing for your Small Business
Email marketing has a 90% deliverability rate and an average of 38x ROI. Done right, it can really drive sales and brand awareness for your small business. This seminar will help you avoid common mistakes and maximize your emails for powerful impact!
Social Media Marketing for your Small Business
Learn the latest strategies for using social media to market your business. We’ll cover the basics of Facebook, Instagram and LinkedIn, then we’ll take a deeper dive into developing a content strategy, how to build a content calendar, and how to measure the success of your social media campaigns.
Get Your Local Business Found on Google Search & Maps
Google is the number one search engine in the world, and your small business deserves to be found! In this session, you’ll learn how to leverage Google Business Profile, a free tool for businesses of all sizes.
Social Media Power Hour Series
Length: 1.5 hour/session | Audience: Beginner
In this 4-part series, you’ll leave with ideas and strategies to leverage four of the top social media platforms that will help you get your business online.
- The Science of Facebook: you DON’T have to pay to play! Learn the latest strategies for using Facebook to market your business: what’s new and why it’s important; the difference between a Facebook profile, a page, business manager and ads manager. Learn how to leverage groups, events and much more.
- All About Instagram: stories and hashtags and reels, oh my! Building your brand and selling on Instagram does not need to be a mystery! Pictures are worth a thousand words . . . and they sell! Join us for a workshop designed to help move followers from inspiration to making purchasing decisions instantaneously. This session will cover building your brand, creating buzz, Instagram influencers, hashtags, a business toolkit and the ins and outs for businesses. Bring your device for some hands-on activity!
- Learn to Love LinkedIn: so much more than a job site! LinkedIn is famous for connecting professionals all over the world. Many people associate it with finding new positions and advancing one’s career, but LinkedIn can also be a valuable space for expanding the network for many types of businesses. In this seminar, you will learn how to effectively use LinkedIn to market yourself and your business.
- The Power of Pinterest: it’s not just crafts and recipes! Pinterest is no longer just a crafts and recipes site. It’s a visual search engine, and a powerful one at that. In this session, you’ll learn best practices for optimizing your Pinterest profile, graphics creation, and how to drive website traffic and generate leads.
Building Your Brand
Length: 1.5 hours | Audience: Beginner to Intermediate
Your brand is not just a logo. It’s the consumer’s overall perception of your business. Small businesses often are competing against big brands with devoted customers and unlimited marketing budgets. It’s important to find ways to stand out with a solid brand-building process of your own. In this session, you will learn how to create a successful brand that is consistent in communication and experience across many applications.
Canva: Design Basics
Length: 1.5 hours | Audience: Beginner to Intermediate
Canva is a powerful, free design tool that you can use to create professional graphics, short videos, and print materials. Join this session to learn how to set up and use Canva, how to create eye-catching images using this software, and how to use other powerful features of this fantastic and user-friendly tool. This hybrid session consists of instruction and hands-on experience. No software or graphic design knowledge is needed.
Canva: Advanced Design Skills
Length: 1.5 hours | Audience: Intermediate to Advanced
In this training, digital marketing expert Melanie Diehl takes a deeper dive into the advanced capabilities of Canva. The session includes hands-on design time and screen-sharing for feedback. PRE-REQUISITES: Canva account and working knowledge of Canva. Having a Canva Pro (paid subscription) account is highly recommended.
30 Ways to Grow Your Email List
Length: 1 hour | Audience: Beginner
In this workshop you’ll leave with ideas and strategies to capture new contacts, grow your list and take action to help move your business forward. Having an interested and qualified list of contacts that you can stay top of mind with is vital to every business. Continuing to grow that list is just as important. In this workshop we will show you 30 easy ways to grow your contact list today! We will cover:
- Why someone should join your contact list and what’s in it for them
- How to ask people to join your list “face-to-face”
- How to use social media to grow your list
- How to grow your list on your website or blog—and 26 more ways!
Content Marketing: What to Say, How to Say It
Length: 1 hour I Audience: Beginner to Intermediate
Heard of “location, location, location”? For online marketing, it’s “content, content, content”! Things like tone, date & time, and frequency impact how you attract and engage your audiences (or not). We’ll cover tidbits like how many links create the most engagement, how to create high-open subject lines, tips on using pictures and videos, and more.
Drive New Business with Social Media
Length: 1.5 hours I Audience: Beginner
Maybe you’re newly considering social media for your business or non-profit, or maybe you’ve been struggling to make your current profiles more engaging. In either case, this session will answer your common questions about different platforms, how to build your following, and what to say to drive results.
email marketing::a crash course
Length: 3 hours | Audience: all levels
email marketing : a crash course is a hands-on workshop where you will learn tips, techniques, and strategies to guide you through the tools and features for basic email marketing in Constant Contact. This workshop is great for beginners who want to learn how to start creating email marketing campaigns for their business or for email marketers who aren’t getting the results they expect. In this workshop, you will:
- Design a custom email template
- Create stand out subject lines and creative content
- Grow and segment your list
- Measure your marketing and analyze your results
Get Your Local Business on Google Search & Maps
Length: 1 hour | Audience: Beginner
Showing up when customers are searching online is more important than ever. Ensure customers can find accurate, updated information about your local business on Google Search and Google Maps, no matter which device they use. In this workshop, you will learn how to create and manage a Google Business Profile from start to finish.
In this session we’ll show you how to:
- Create or claim your Google Business Profile
- Manage your business info across Google Search and Maps
- Use your Business Profile to connect with potential customers
Google Tools for Business
Length: 1.5 hours | Audience: Beginner to Intermediate
In this session, we discuss several of the free and low-cost Google products for work and how they can help you in marketing your business. We’ll discuss using Google Alerts, Google Trends and YouTube for social media and email marketing, Google Docs and Google Drive (including some great tips and shortcuts), and additional resources including mobile apps, Google Keep, and Workspace and Google Business Profile.
Social Media Timesavers
Length: 1.5 hours | Audience: Intermediate to Advanced
Do you know that 43% of small businesses dedicate six or more hours per week to social media? While it’s important to engage for social visibility and key connections online, we all want to do more in less time. This session will help you save time at get back to what you love to do – running your business or organization. Join us and learn the latest time savers and best practices.
What Are They Saying About Your Business Online?
Length: 1.5 hours | Audience: Beginner to Intermediate
Google Reviews. BBB. LinkedIn Recommendations. TripAdvisor. Yelp. Facebook Reviews . . . and so many more online directories where a local business can be reviewed. Do YOU know what THEY are saying about your business? Did you know that 52% of consumers report that positive customer reviews make them more likely to use a local business compared to just 28%, who make their selection based on other factors like location and price. It’s time to take control of your presence on external review sites (like Google, Yelp, and Facebook), and give your social media accounts some real estate dedicated to online reviews. In this workshop, we will talk about managing your online reputation and reviews, and how to get glowing, reputable reviews you and consumers can trust.