by Ruth Fullerton-Reeves | Oct 14, 2024
Calling All Artist and Crafters! Your brand is not just a logo. It’s the consumer’s overall perception of your business. Small businesses often are competing against big brands with devoted customers and unlimited marketing budgets. It’s important to find ways to stand out with a solid brand-building process of your own. In this session, you will learn how to create a successful brand that is consistent in communication and experience across many applications.
REGISTER HERE
by Ruth Fullerton-Reeves | Aug 12, 2024
Your brand is not just a logo. It’s the consumer’s overall perception of your business. Small businesses often are competing against big brands with devoted customers and unlimited marketing budgets. It’s important to find ways to stand out with a solid brand-building process of your own. In this session, you will learn how to create a successful brand that is consistent in communication and experience across many applications.
REGISTER HERE
by Ruth Fullerton-Reeves | Aug 12, 2024
Each course is handpicked and designed to help you, as a business owner, grow your skills and knowledge. Presenters for each workshop are reputable speakers who understand the plights of small business owners and aim to share tips, information, and skills to help your business succeed. This course is intended to help you navigate the challenges and opportunities of owning your own business.
More specifically, after participating in this workshop, attendees will: 1. Basic introduction to the fundamentals of marketing and branding. 2. Determine how and when to use a marketing plan. 3. Learn what the major components of a marketing plan are and how to develop them.
Join us virtually online to attend.
NOTE: A Zoom link will be provided before the workshop begins, once your registration is complete.
REGISTER HERE
by Melanie Diehl | Nov 27, 2023 | Blog
In my Building a Brand workshop, we dive deep into what a brand actually is, and my students are often surprised at the outcome. If I had to choose ONE concept to focus on when it comes to branding, it would be emotion. What does your ideal client think or feel when they experience your brand, whether that’s your business name or product/service?
Here’s a few examples.
The Brand as an Experience
Your vehicle needs an oil change. You immediately think of a particular service station that you’ve had a positive experience with. That’s branding.
The Brand as a Service
Someone is new to town and needs an oil change and they ask you for a recommendation. You refer them to the service station you use. That’s branding.
The Brand as a Name
You drive past the service station daily on your commute to work. You see their signage and think about how you trust the business and their team, or that you need to get that oil change. That’s branding.
I encourage you to take a moment to consider some of the bigger brands you experience in your life. Think of Apple or Amazon or Nike or Pepsi. Just reading their names has likely already triggered an emotional response. Then consider how your brand can trigger a positive emotional response with your audience so when they’re ready to buy or refer, they think of you first!
Finally, a teaser: we’re refreshing the Melanie & co brand in 2024, so keep your eyes open. It’s going to be GREAT!
Need help with your branding strategy? Schedule a call today!
by MelanieD | Nov 8, 2023
Your brand is not just a logo. It’s the consumer’s overall perception of your business. Small businesses often are competing against big brands with devoted customers and unlimited marketing budgets. It’s important to find ways to stand out with a solid brand-building process of your own. In this session, you will learn how to create a successful brand that is consistent in communication and experience across many applications.
LEARN MORE HERE
