Your brand is not just a logo. It’s the consumer’s overall perception of your business. Small businesses often are competing against big brands with devoted customers and unlimited marketing budgets. It’s important to find ways to stand out with a solid brand-building process of your own. In this session, you will learn how to create a successful brand that is consistent in communication and experience across many applications.
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Whether it’s a juicy tomato sandwich or homemade potato salad, one thing I know for sure is if you’re from the South, you swear by Duke’s mayo. I know some people who would rather do without than use Hellmans. And don’t even get them started on Miracle Whip!
The same argument can be held for Pepsi vs Coke. And Ford vs Chevy. Most people are very brand loyal. Whether it’s a generational thing, or just a personal preference, many people would rather do without than chose an alternative.
When it comes to offering a service or product–new or existing–to your audience, how will you convince them to chose you? Overcoming obstacles is one of the greatest challenges small business owners and marketers face. And it’s one of the most rewarding. When we can show our audience how we can serve them, and serve them better than they ever imagined, we win.
What obstacles do you need to overcome to reach your ideal audience? Really, I want to know. Email me and let’s talk about it!
In the meantime, I’ll be whipping up another juicy tomato sandwich using my favorite mayo.