Email marketing has a 90% deliverability rate and an average of 38x ROI. Done right, it can really drive sales and brand awareness for your small business. This seminar will help you avoid common mistakes and maximize your emails for powerful impact!
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Part 3 of 6 Digital Marketing Blueprint Series: Your website is the one piece of the internet you actually own. There are multiple options for creating a website, from a single landing page to a multiple page site with customer access and shopping carts and more. How will you make online selling easy? In this session, learn from a panel of experts about websites and POS systems and determine what’s best for your small business.
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Part 2 of 6 Digital Marketing Blueprint Series: Not everyone is your potential customer or client. In this session, we discuss how to identify your target market (aka Avatar) and how to create messages that they connect with and how to reach them where they are.
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Part 1 of 6 Digital Marketing Blueprint Series: Before launching any marketing campaign it’s important to know what your business needs and why you need it. Not all businesses need to be on all platforms. Learn about the basics that will get your business started online and best practices for implementing additional platforms, or if you even need them!
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Digital Marketing Blueprint Course 6-part series
In a world where digital marketing reigns, the rules seem to constantly fluctuate. Small business owners need resources they can rely on that are easy to manage while maintaining all the other aspects of running a business. This 6-part course provides small business owners with a blueprint, or framework, that will give them the knowledge and tools they need to successfully market their business in today’s online world.
1/9/2024 – Part 1: Creating a Digital Marketing Blueprint
1/11/2024 – Part 2: Identifying Your Target Market
1/16/2024 – Part 3: Websites and Point of Sale Systems for your Business
1/18/2024 – Part 4: Email Marketing for your Small Business
1/23/2024 – Part 5: Social Media Marketing for Your Small Business
1/25/2024 – Part 6: Get Your Business Found on Google Search & Maps
Google is the number one search engine in the world, and your small business deserves to be found! In this session, you’ll learn how to leverage Google Business Profile, a free tool for businesses of all sizes.
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