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Digital Marketing 6-part Series – Part 1: Creating a Digital Marketing Blueprint for Your Business

Digital Marketing 6-part Series – Part 1: Creating a Digital Marketing Blueprint for Your Business

by | Nov 29, 2023

Digital Marketing Blueprint Course 6-part series
In a world where digital marketing reigns, the rules seem to constantly fluctuate. Small business owners need resources they can rely on that are easy to manage while maintaining all the other aspects of running a business. This 6-part course provides small business owners with a blueprint, or framework, that will give them the knowledge and tools they need to successfully market their business in today’s online world.

1/9/2024 – Part 1: Creating a Digital Marketing Blueprint for Your Business
Before launching any marketing campaign it’s important to know what your business needs and why you need it. Not all businesses need to be on all platforms. Learn about the basics that will get your business started online and best practices for implementing additional platforms, or if you even need them!

REGISTER HERE

 

1/11/2024 – Part 2: Identifying Your Target Market

1/16/2024 – Part 3: Websites and Points of Sale Systems for your Business

1/18/2024 – Part 4: Email Marketing for your Small Business

1/23/2024 – Part 5: Social Media Marketing for Your Small Business

1/25/2024 – Part 6: Get Your Business Found on Google Search & Maps

Identifying Your Target Market

Identifying Your Target Market

by | Nov 8, 2023

Not everyone is your potential customer or client. In this session, we discuss how to identify your target market (aka Avatar) and how to create messages that they connect with and how to reach them where they are.

LEARN MORE HERE

 

Email unsubscribes and gardening … the lesson we didn’t know we needed

Email unsubscribes and gardening … the lesson we didn’t know we needed

by | Oct 19, 2023 | Blog, email, email marketing

While the idea of your garden magically weeding itself may sound appealing (because who really enjoys weeding?) it’s just not the case in reality. But when it comes to the “garden of email marketing,” email unsubscribes act as the natural pruning process, ensuring a healthier and more vibrant email list.

 

Stick with me here … 😉 Although weeding your garden and embracing email unsubscribes may seem unrelated at first, they actually share some surprising similarities.

 

Healthy Growth: In both cases, you’re nurturing healthy growth. Weeding allows your plants to thrive by removing unwanted competition, while embracing unsubscribes in email marketing helps maintain a clean and engaged subscriber list, allowing your messages to reach those genuinely interested.

 

Quality Over Quantity: Both practices emphasize quality over quantity. Weeding prioritizes the well-being of your chosen plants, ensuring they receive the nutrients and attention they need. Similarly, embracing unsubscribes focuses your email efforts on a genuinely interested and engaged audience.

 

Improved Performance: Weeding enhances the performance of your garden by reducing overcrowding and enabling each plant to flourish. Embracing unsubscribes improves email campaign performance by increasing open rates and click-through rates among subscribers who are genuinely interested in your content.

 

Pruning for Success: Just as you prune your garden to encourage healthier growth, embracing email unsubscribes is a form of pruning your email list. Both actions involve removing what’s not beneficial to make room for what is.

 

Long-Term Sustainability: Both practices lead to long-term sustainability. A well-tended garden can continue to thrive season after season, and a well-maintained email list ensures the sustainability and effectiveness of your email marketing efforts over time.

 

Cheers to your email campaigns flourishing as a result of some unsubscribes! 

Want to learn more about best practices for your email marketing efforts? Check out this blog post on timing and frequency! 

Your November 2023 Content Ideas Are Here!

Your November 2023 Content Ideas Are Here!

by | Oct 12, 2023 | Blog

Looking for ideas to spark your content-crafting creativity? We’ve got you covered with these November 2023 Content Ideas.

Monthly Content Themes:

National Entrepreneurship Month
National Gratitude Month
National Healthy Skin Month
National Home Care & Hospice Month
National Alzheimers Disease Awareness Month
Military Family Month

Weekly Content Themes:

11/1-7: World Communication Week
11/13-17: American Education Week
11/13-19: Global Entrepreneurship Week
11/13-21: National Hunger & Homeless Awareness Week
11/20-26: National Game & Puzzle Week

Daily Content Themes:

11/1: Extra Mile Day
11/1: National Author’s Day
11/1: National Stress Awareness Day
11/2: Be An Impact Day
11/2: Project Management Day
11/3: National Sandwich Day
11/5: Daylight Savings Ends
11/6: National Team Manager Day
11/7: National Retinol Day
11/9: Go to an Art Museum Day
11/11: National Sundae Day
11/11: Veterans Day
11/12: National Happy Hour Day
11/13: World Kindness Day
11/15: America Recycles Day
11/15: Education Support Professionals Day
11/15: National Philanthropy Day
11/17: National Hiking Day
11/18: Family Volunteer Day
11/18: International Survivors of Suicide Loss Day
11/19: Women Entrepreneurs Day
11/21: National Entrepreneurs Day
11/23: Thanksgiving
11/24: Black Friday
11/25: Small Business Saturday
11/27: Cyber Monday
11/27: National Brand Day
11/28: Giving Tuesday

Remember, whatever topics you choose to post about on your social media channels, make sure to be consistent. Consistency unlocks the door to trust, visibility, and lasting connections with your audience. It’s not just about the quantity of posts but the regularity and reliability of your engagement.

Need help with your social media strategy? Click here to schedule a call with us today!

Elevate Your Small Business with Our Proven Expertise

Elevate Your Small Business with Our Proven Expertise

by | Oct 9, 2023 | Blog

 

Unlock Your Business’s Full Potential

Are you a small business owner looking to unlock your company’s full potential? Look no further than partnering with our exceptional team! At Melanie & co, we pride ourselves on delivering outstanding results that propel small businesses to new heights. Let us share with you a recent success story that illustrates why your business should choose to work with us.

Success Story

One of our recent clients, a commercial real estate agent, faced the challenge of increasing their online presence. They approached us seeking guidance and assistance to navigate the competitive digital landscape. Here’s how we transformed their business.

Tailored Strategies

We don’t believe in one-size-fits-all solutions. Our team conducted a thorough assessment of their unique needs and market dynamics and crafted a customized strategy that aligned with their goals.

Digital Marketing Mastery

Leveraging our expertise in digital marketing, we optimized their online presence, targeting the right audience through social media and email marketing campaigns.

Engaging Content

Content is king, and we proved it. Our team created compelling and informative content that resonated with the client’s audience, keeping them engaged and eager to convert.

Data-Driven Decisions

We monitor and analyze key performance indicators diligently, allowing us to make data-driven decisions that continuously improve our digital marketing efforts.

Remarkable Results

At the end of our two-year project, our client witnessed a remarkable 886% increase in Instagram impressions and a staggering 39,000% increase in Facebook impressions. Their brand soared, solidifying their place in the market.

organic social media results for commercial real estate agent

Partner With Us for Success

Choosing to work with Melanie & co means gaining access to a dedicated team of experts who are committed to your business’s success. Whether you need help with digital marketing, web development, or business strategy, we have the tools and knowledge to help you achieve your goals.

Take The Next Step

Ready to take your small business to the next level? It’s time to schedule a discovery call with us. Let’s discuss how we can tailor our expertise to your unique needs and help your brand achieve outstanding results. Your success story awaits—contact us today and let’s get started on your journey to growth!