by Ruth Fullerton-Reeves | Dec 1, 2023
Digital Marketing Blueprint Course 6-part series
In a world where digital marketing reigns, the rules seem to constantly fluctuate. Small business owners need resources they can rely on that are easy to manage while maintaining all the other aspects of running a business. This 6-part course provides small business owners with a blueprint, or framework, that will give them the knowledge and tools they need to successfully market their business in today’s online world.
1/9/2024 – Part 1: Creating Digital Marketing Blueprint for Your Business
1/16/2024 – Part 2: Identifying Your Target Market
1/23/2024 – Part 3: Websites and Points of Sale Systems for your Business
1/30/2024 – Part 4: Email Marketing for your Small Business
Email marketing has a 90% deliverability rate and an average of 38x ROI. Done right, it can really drive sales and brand awareness for your small business. This seminar will help you avoid common mistakes and maximize your emails for powerful impact!
REGISTER HERE
2/05/2024 – Part 5: Social Media Marketing for Your Small Business
2/13/2024 – Part 6: Get Your Business Found on Google Search & Map
by MelanieD | Oct 19, 2023 | Blog, email, email marketing
While the idea of your garden magically weeding itself may sound appealing (because who really enjoys weeding?) it’s just not the case in reality. But when it comes to the “garden of email marketing,” email unsubscribes act as the natural pruning process, ensuring a healthier and more vibrant email list.
Stick with me here … 😉 Although weeding your garden and embracing email unsubscribes may seem unrelated at first, they actually share some surprising similarities.
Healthy Growth: In both cases, you’re nurturing healthy growth. Weeding allows your plants to thrive by removing unwanted competition, while embracing unsubscribes in email marketing helps maintain a clean and engaged subscriber list, allowing your messages to reach those genuinely interested.
Quality Over Quantity: Both practices emphasize quality over quantity. Weeding prioritizes the well-being of your chosen plants, ensuring they receive the nutrients and attention they need. Similarly, embracing unsubscribes focuses your email efforts on a genuinely interested and engaged audience.
Improved Performance: Weeding enhances the performance of your garden by reducing overcrowding and enabling each plant to flourish. Embracing unsubscribes improves email campaign performance by increasing open rates and click-through rates among subscribers who are genuinely interested in your content.
Pruning for Success: Just as you prune your garden to encourage healthier growth, embracing email unsubscribes is a form of pruning your email list. Both actions involve removing what’s not beneficial to make room for what is.
Long-Term Sustainability: Both practices lead to long-term sustainability. A well-tended garden can continue to thrive season after season, and a well-maintained email list ensures the sustainability and effectiveness of your email marketing efforts over time.
Cheers to your email campaigns flourishing as a result of some unsubscribes!
Want to learn more about best practices for your email marketing efforts? Check out this blog post on timing and frequency!
by Melanie Diehl | Oct 9, 2023 | Blog
Unlock Your Business’s Full Potential
Are you a small business owner looking to unlock your company’s full potential? Look no further than partnering with our exceptional team! At Melanie & co, we pride ourselves on delivering outstanding results that propel small businesses to new heights. Let us share with you a recent success story that illustrates why your business should choose to work with us.
Success Story
One of our recent clients, a commercial real estate agent, faced the challenge of increasing their online presence. They approached us seeking guidance and assistance to navigate the competitive digital landscape. Here’s how we transformed their business.
Tailored Strategies
We don’t believe in one-size-fits-all solutions. Our team conducted a thorough assessment of their unique needs and market dynamics and crafted a customized strategy that aligned with their goals.
Digital Marketing Mastery
Leveraging our expertise in digital marketing, we optimized their online presence, targeting the right audience through social media and email marketing campaigns.
Engaging Content
Content is king, and we proved it. Our team created compelling and informative content that resonated with the client’s audience, keeping them engaged and eager to convert.
Data-Driven Decisions
We monitor and analyze key performance indicators diligently, allowing us to make data-driven decisions that continuously improve our digital marketing efforts.
Remarkable Results
At the end of our two-year project, our client witnessed a remarkable 886% increase in Instagram impressions and a staggering 39,000% increase in Facebook impressions. Their brand soared, solidifying their place in the market.
Partner With Us for Success
Choosing to work with Melanie & co means gaining access to a dedicated team of experts who are committed to your business’s success. Whether you need help with digital marketing, web development, or business strategy, we have the tools and knowledge to help you achieve your goals.
Take The Next Step
Ready to take your small business to the next level? It’s time to schedule a discovery call with us. Let’s discuss how we can tailor our expertise to your unique needs and help your brand achieve outstanding results. Your success story awaits—contact us today and let’s get started on your journey to growth!
by Melanie Diehl | Sep 6, 2023 | Blog
In the realm of business, setting priorities is key to achieving success, and this principle extends to content marketing. Let’s explore how to establish your content marketing priorities and leverage them to support your business goals.
Defining Content Marketing
Content marketing is a strategic approach focused on creating, distributing, and promoting valuable content to engage and educate your customers and prospects.
Content Creation Priorities
To create valuable content that resonates with your audience, consider these questions for every piece of content you produce:
- Who is my target audience?
- What challenges are they facing?
- How can I provide solutions and help them?
- Use a clear, strong, easy-to-follow CTA
Addressing these questions guides your content creation process.
Content Distribution & Promotion Priorities
Develop a clear plan for promoting each piece of content. Utilize social media, blogs, YouTube, and email marketing campaigns to amplify your message. Focus on platforms where your primary audience spends their time. Consider a domino content approach, where you repurpose content to streamline creation and maximize reach.
Understanding your content marketing priorities is crucial for success. By consistently creating valuable content tailored to your audience and strategically promoting it, you can enhance engagement, build trust, and achieve your business objectives. If you need assistance, we can help. Schedule a call today!
by Ruth Fullerton-Reeves | Aug 24, 2023
Join us for this crash course hands-on workshop where you will learn tips, techniques, and strategies to guide you through the tools and features for basic email marketing in Constant Contact. This workshop is great for beginners who want to learn how to start creating email marketing campaigns for their business or for email marketers who aren’t getting the results they expect. In this workshop, you will:
- Design a custom email template
- Create stand out subject lines and creative content
- Grow and segment your list
- Measure your marketing and analyze your results
REGISTER HERE
