Use this list of holidays, month-long themes, and stats to inspire new email and social media marketing campaign ideas for June. Enjoy!
To get your email opened and read, you understand the importance of sending it at the right time. You understand the importance of a compelling subject line. You understand the importance of segmentation: sending the proper message to the proper group.
So now you’ve got them interested in your email, but what are you going to talk about? Many marketers get stuck here. Deciding what to write can be a little less confusing by following these concepts.
Here’s a list of ideas to get you started today!
At the end of the day, it’s so important to remember that content marketing really isn’t about what you want to say, but about what your audience wants to hear. You know your tribe, so speak their language! Marketers who can remember this and implement it will do well.
This is a picture of my real junk drawer. *Notice the plastic baggie full of flash lights, key chains and pens–all from the same company, hoping I’ll call them someday. And the can koozies hiding among the phone charger and batteries.* Admit it, you have a junk drawer, too: the one filled with odds and ends of promotional pens, stress balls, and notepads. Maybe you picked up these items at a business expo or local event. Maybe you even used it. Or maybe it just got tossed into the junk drawer. As business owners, we understand these items all have a place in marketing, but the important question is this: do you have a complete, comprehensive marketing strategy in place for your promotional products?
One of the most effective uses of promotional products I have seen is a simple fly swatter. But what takes this fly swatter from ordinary to extraordinary is that it is branded by an exterminating company and given to new homeowners who are making that all important decision: who do I call for “fill-in-the-blank.” This is marketing branded promotional products with a clear purpose!
Some other smart uses of smart uses of promotional products I’ve seen include:
In a nutshell, consider these thoughts when creating a promotional product marketing campaign, just as you would any other marketing campaign. Understand the objective. Is the goal of your promotional campaign to build brand awareness? Boost sales? Show customer appreciation? Knowing the answer at the start will help you to proceed in the right direction with your promo campaign. Your item could: spark a conversation, be useful, make people smile, create trust, or solve a problem.
So, even if it’s just a fun new twist on your promotional can koozie or water bottle label, can you think of ways to use these ideas in your next promotional product marketing campaign, that won’t end up in someone else’s junk drawer?
*sigh* I need a new assistant.
Marketers have learned so much about consumer behavior through the various social media platforms, including whether or not to do business with a company, monitoring peer reviews, and much more. Today, more than ever, marketers are turning to these channels to create brand personality and hold dialogue with the tech-savvy consumers.
Among the most valuable digital tools available to a company, the top 3 are: a blog, a website (especially mobile-optimized), an email service provider.
Nearly 40% of US companies use blogs for marketing purposes. Today, we are going to explore the 5 Reasons to Blog For Your Business.
1. You own the content!
The content you create and post to your blog is YOURS. If Facebook or Twitter or Instagram shut down today, you’d still own your blog and your content. Your business will always maintain control over your most important blog asset: the content! TIP: focus on newsworthy content created for your audience.
2. Drive traffic to your website
With the original content now created and living on your website, you have made things a bit easier when it comes to posting on your social media channels. It is so easy to post a link to your blog, accompanied by an interesting visual, and send fans/followers to your website to read the “rest of the story.” This also works just as well when publishing your e-news or announcements. Additionally, regularly publishing to your blog increases your SEO/SERP inherently by the use of keywords and relevant expressions. TIP: strategically use industry keywords, backlinks, and inbound links to support SEO.
3. Position your business as an Industry Leader
By blogging about what you know, and sharing this within your target market, you position yourself as the resource within your industry. For example, for the local independent MLM sales representative, it is so easy to create a blog post: snap a photo or two of some happy customers using your products, get a testimonial from those same happy customers, and post the story to your blog, remembering to use your keywords. Be sure to share your blogpost and get your followers to comment on the post. TIP: Focus on industry trends, best practices, and case studies.
Blogs provide another source to deepen the connection with your customer. Your customers like to know YOU, and this is a great way to strengthen your relationships. TIP: Allow comments on your blog posts, and personally respond to those comments. This has a wide-reaching effect, as other readers will see your interactions and have a positive image of your business.
5. It’s easy to use!
There are several options available when getting started blogging. One of the easiest tools to use is blogspot, a free platform from Google. While it’s generally not an integrated part of a business website, it is a free, easy way to get started. Once you get hang of it, think about using the blogging platform available on your website. TIP: As recommended to business owners getting started using social media marketing, take baby steps! Start small, get your feet wet, and then just go for it!
