919.395.1366 hello@melaniediehl.com
Email unsubscribes and gardening … the lesson we didn’t know we needed

Email unsubscribes and gardening … the lesson we didn’t know we needed

by | Oct 19, 2023 | Blog, email, email marketing

While the idea of your garden magically weeding itself may sound appealing (because who really enjoys weeding?) it’s just not the case in reality. But when it comes to the “garden of email marketing,” email unsubscribes act as the natural pruning process, ensuring a healthier and more vibrant email list.

 

Stick with me here … 😉 Although weeding your garden and embracing email unsubscribes may seem unrelated at first, they actually share some surprising similarities.

 

Healthy Growth: In both cases, you’re nurturing healthy growth. Weeding allows your plants to thrive by removing unwanted competition, while embracing unsubscribes in email marketing helps maintain a clean and engaged subscriber list, allowing your messages to reach those genuinely interested.

 

Quality Over Quantity: Both practices emphasize quality over quantity. Weeding prioritizes the well-being of your chosen plants, ensuring they receive the nutrients and attention they need. Similarly, embracing unsubscribes focuses your email efforts on a genuinely interested and engaged audience.

 

Improved Performance: Weeding enhances the performance of your garden by reducing overcrowding and enabling each plant to flourish. Embracing unsubscribes improves email campaign performance by increasing open rates and click-through rates among subscribers who are genuinely interested in your content.

 

Pruning for Success: Just as you prune your garden to encourage healthier growth, embracing email unsubscribes is a form of pruning your email list. Both actions involve removing what’s not beneficial to make room for what is.

 

Long-Term Sustainability: Both practices lead to long-term sustainability. A well-tended garden can continue to thrive season after season, and a well-maintained email list ensures the sustainability and effectiveness of your email marketing efforts over time.

 

Cheers to your email campaigns flourishing as a result of some unsubscribes! 

Want to learn more about best practices for your email marketing efforts? Check out this blog post on timing and frequency! 

Your November 2023 Content Ideas Are Here!

Your November 2023 Content Ideas Are Here!

by | Oct 12, 2023 | Blog

Looking for ideas to spark your content-crafting creativity? We’ve got you covered with these November 2023 Content Ideas.

Monthly Content Themes:

National Entrepreneurship Month
National Gratitude Month
National Healthy Skin Month
National Home Care & Hospice Month
National Alzheimers Disease Awareness Month
Military Family Month

Weekly Content Themes:

11/1-7: World Communication Week
11/13-17: American Education Week
11/13-19: Global Entrepreneurship Week
11/13-21: National Hunger & Homeless Awareness Week
11/20-26: National Game & Puzzle Week

Daily Content Themes:

11/1: Extra Mile Day
11/1: National Author’s Day
11/1: National Stress Awareness Day
11/2: Be An Impact Day
11/2: Project Management Day
11/3: National Sandwich Day
11/5: Daylight Savings Ends
11/6: National Team Manager Day
11/7: National Retinol Day
11/9: Go to an Art Museum Day
11/11: National Sundae Day
11/11: Veterans Day
11/12: National Happy Hour Day
11/13: World Kindness Day
11/15: America Recycles Day
11/15: Education Support Professionals Day
11/15: National Philanthropy Day
11/17: National Hiking Day
11/18: Family Volunteer Day
11/18: International Survivors of Suicide Loss Day
11/19: Women Entrepreneurs Day
11/21: National Entrepreneurs Day
11/23: Thanksgiving
11/24: Black Friday
11/25: Small Business Saturday
11/27: Cyber Monday
11/27: National Brand Day
11/28: Giving Tuesday

Remember, whatever topics you choose to post about on your social media channels, make sure to be consistent. Consistency unlocks the door to trust, visibility, and lasting connections with your audience. It’s not just about the quantity of posts but the regularity and reliability of your engagement.

Need help with your social media strategy? Click here to schedule a call with us today!

Elevate Your Small Business with Our Proven Expertise

Elevate Your Small Business with Our Proven Expertise

by | Oct 9, 2023 | Blog

 

Unlock Your Business’s Full Potential

Are you a small business owner looking to unlock your company’s full potential? Look no further than partnering with our exceptional team! At Melanie & co, we pride ourselves on delivering outstanding results that propel small businesses to new heights. Let us share with you a recent success story that illustrates why your business should choose to work with us.

Success Story

One of our recent clients, a commercial real estate agent, faced the challenge of increasing their online presence. They approached us seeking guidance and assistance to navigate the competitive digital landscape. Here’s how we transformed their business.

Tailored Strategies

We don’t believe in one-size-fits-all solutions. Our team conducted a thorough assessment of their unique needs and market dynamics and crafted a customized strategy that aligned with their goals.

Digital Marketing Mastery

Leveraging our expertise in digital marketing, we optimized their online presence, targeting the right audience through social media and email marketing campaigns.

Engaging Content

Content is king, and we proved it. Our team created compelling and informative content that resonated with the client’s audience, keeping them engaged and eager to convert.

Data-Driven Decisions

We monitor and analyze key performance indicators diligently, allowing us to make data-driven decisions that continuously improve our digital marketing efforts.

Remarkable Results

At the end of our two-year project, our client witnessed a remarkable 886% increase in Instagram impressions and a staggering 39,000% increase in Facebook impressions. Their brand soared, solidifying their place in the market.

organic social media results for commercial real estate agent

Partner With Us for Success

Choosing to work with Melanie & co means gaining access to a dedicated team of experts who are committed to your business’s success. Whether you need help with digital marketing, web development, or business strategy, we have the tools and knowledge to help you achieve your goals.

Take The Next Step

Ready to take your small business to the next level? It’s time to schedule a discovery call with us. Let’s discuss how we can tailor our expertise to your unique needs and help your brand achieve outstanding results. Your success story awaits—contact us today and let’s get started on your journey to growth!

Your October 2023 Content Ideas Are Here!

Your October 2023 Content Ideas Are Here!

by | Sep 14, 2023 | Blog

Your October 2023 content ideas are here!  With so many events coming up, you can tailor your social media content to resonate with your audience’s interests and values. 

Monthly Themes:

Emotional Wellness Month
Breast Cancer Awareness Month
Eat Better, Eat Together Month
Adopt a Shelter Dog Month
Family History Month
Financial Planning Month
Global Diversity Awareness Month
Health Literacy Month
Bullying Prevention Month
Chili Month
Depression Education and Awareness Month
National Learning and Development Month
National Dessert Month
National Pizza Month

Weekly Themes:

10/1-7 – Mental Illness awareness Week
10/2-8 – Active Aging Week
10/3-9 – Animal Welfare Week
10/6-13 – Manufacturing Week
10/16-20 – National Health Education Week

Daily Themes:

10/1: International Day of Older Persons
10/1: National Homemade Cookies Day
10/2: World Architecture Day
10/4: Improve Your Office Day
10/4: National Taco Day
10/5: National Do Something Nice Day
10/5: National Depression Screening Day
10/6: Inbox ZERO Day
10/6: Manufacturing Day
10/7: Frugal Fun Day
10/7: National LED Light Day
10/8: National Heroes’ Day
10/9: Columbus Day/Indigenous Peoples’ Day
10/10: Face Your Fears Day
10/11: National Spread Joy Day
10/11: National Stop Bullying Day
10/14: National Dessert Day
10/15: National Aesthetician Day
10/16: National Boss’s Day
10/17: National Clean Your Virtual Desktop Day
10/18: Day of Unity
10/18: National Chocolate Cupcake Day
10/18: Support Your Local Chamber of Commerce Day
10/20: World Statistics Day
10/26: National Pumpkin Day
10/28: National Chocolate Day
10/28: National First Responders Day
10/29: National Internet Day
10/31: Halloween

Remember to  actively engage your audience throughout the month to foster deeper connections and a stronger sense of community.  After all, social media is meant to be SOCIAL. 

Need help with your social media strategy? Click here to schedule a call with us today!

Prioritize Your Content Marketing for Success

Prioritize Your Content Marketing for Success

by | Sep 6, 2023 | Blog

In the realm of business, setting priorities is key to achieving success, and this principle extends to content marketing. Let’s explore how to establish your content marketing priorities and leverage them to support your business goals.

Defining Content Marketing

Content marketing is a strategic approach focused on creating, distributing, and promoting valuable content to engage and educate your customers and prospects.

Content Creation Priorities

To create valuable content that resonates with your audience, consider these questions for every piece of content you produce:

  1. Who is my target audience?
  2. What challenges are they facing?
  3. How can I provide solutions and help them?
  4. Use a clear, strong, easy-to-follow CTA

Addressing these questions guides your content creation process.

Content Distribution & Promotion Priorities

Develop a clear plan for promoting each piece of content. Utilize social media, blogs, YouTube, and email marketing campaigns to amplify your message. Focus on platforms where your primary audience spends their time.  Consider a domino content approach, where you repurpose content to streamline creation and maximize reach.

Understanding your content marketing priorities is crucial for success. By consistently creating valuable content tailored to your audience and strategically promoting it, you can enhance engagement, build trust, and achieve your business objectives. If you need assistance, we can help. Schedule a call today!