Learn how to create and/or update your Facebook Business Page (s). In this class you will learn why you should have a social media presence and explore how other businesses are using Facebook. Explore timeline features such as profile picture and cover photo, explore the admin panel, activity log, hash tags, page posts, building your audience, vocabulary, and much more!
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Not everyone is your potential customer or client! In this session, we discuss how to identify your target market (aka Avatar), how to create messages that they connect with, and how to reach them where they are!
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In Person Event
The saying “a picture (or video…) is worth a thousand words” hits the nail on the head when it comes to marketing your small business. In this session, you’ll learn how to best use photos and videos to effectively market your business and connect with your target audience. If you’re looking to showcase your products and/or services using imagery, you won’t want to miss this training session!
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In Person Event
Many small business owners are hesitant to develop a marketing plan from the get-go because they fear it will “break the bank.” Not necessarily so! In this session, we’ll look at free and/or low-cost marketing options that you can put into practice to increase both awareness and growth for your business.
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As we dive in to this “Back to Business” season, let’s give our email marketing strategies some TLC. From crafting compelling content to embracing automation, let’s revitalize our approach and make every email count. Here are some ways you can do that:
Segmentation and Personalization: Divide your email list into segments based on customer preferences, behaviors, and demographics. Craft personalized content that speaks directly to each segment’s interests and needs, enhancing engagement and conversion rates.
Automation and Triggered Campaigns: Implement automated email workflows triggered by specific actions or events, such as welcome emails for new subscribers, abandoned cart reminders, or personalized recommendations based on past purchases. This adds relevance and timeliness to your communication.
Clear Call to Action (CTA): Each email should have a clear and compelling CTA that directs readers to take a specific action, such as visiting your website, making a purchase, or signing up for an event.
Leveraging User-Generated Content and Customer Stories: Showcase authentic stories from your customers through testimonials, reviews, or user-generated content. This adds credibility to your brand, builds trust, and allows potential customers to connect with real experiences.
Mobile Optimization: Make sure your emails look great and are easy to read on mobile devices. 85% of recipients open emails on their phones, so mobile-friendly design is essential.
Need help with your email marketing strategy? Click here to schedule a call.