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Social Media Marketing for Your Small Business

Social Media Marketing for Your Small Business

This course is intended to help you navigate the challenges and opportunities of owning your own business. More specifically, after participating in this workshop, attendees will: 1. Review basics of Facebook, Instagram and LinkedIn. 2. Developing a content strategy for social media platforms. 3. Learn how to build a content calendar. 4. Understand how to measure the success of your social media campaigns.

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Your October 2024 Content Ideas Are Here!

Your October 2024 Content Ideas Are Here!

Creating timely and relevant content is key to keeping your audience engaged, and October is packed with opportunities to craft posts that are fun, informative, and meaningful. In this blog, we’ll explore monthly themes, weekly themes, and daily themes that can be used to develop creative content ideas for the month of October. Let’s dive in!

MONTHLY THEMES

  • National Book Month
    Example: If you are an author, you could share a reading list of influential books that inspired your writing. If you run a bookstore, you can create interactive posts encouraging your audience to share their favorite reads.

October 2024 Content Ideas
  • ADHD Awareness Month
  • Breast Cancer Awareness Month
  • Emotional Wellness Month
  • National Bullying Prevention Month
  • National Depression Education and Awareness Month
  • National Learning and Development Month
  • National Pizza Month
  • National Work and Family Month
  • National Cookie Month
    Example: Own a bakery? You could share a special cookie recipe each week or host a cookie decorating contest online. If you are a food blogger, you could create fun, fall-themed cookie recipes for your audience.

WEEKLY THEMES

  • National Walk Your Dog Week (October 1-7)
    Who can use this: Pet stores, dog trainers, and pet bloggers.
    Example: Where are my pet store owners at? This is the perfect opportunity to create a promotion around dog walking gear. Pet bloggers can write about the health benefits of daily dog walks.
October 2024 Content Ideas
  • National Manufacturing Week (October 4-11)
  • Mental Illness Awareness Week (October 6-12)
  • Active Aging Week (October 7-13)
    Who can use this
    : Senior care facilities, fitness trainers, and healthcare providers.
    Example: A senior care facility could share fitness activities for older adults, while fitness trainers might create workout routines tailored for seniors to stay active and healthy.

DAILY THEMES

October 2024 Content Ideas
  • October 5: World Teachers Day
  • October 9: National Stop Bullying Day
  • October 10: World Mental Health Day
  • October 11: National Spread Joy Day
  • October 16: Boss Day
  • October 17: Clean Virtual Desktop Day
  • October 19: Evaluate Your Life Day
  • October 20: National Day on Writing
  • October 22: National Make a Dog’s Day
  • October 23: Medical Assistant Day
  • October 24: My Best Winter Skin Day
  • October 25: National I Care About You Day
  • October 26: Make a Difference Day
  • October 27: National Mentoring Day
  • October 28: National Chocolate Day
  • October 30: National Checklist Day
    Example: This is a perfect day for project managers to offer tips on how to create effective checklists for managing tasks, while productivity apps might promote their checklist features.

We hope you’ve found these tips and examples helpful.  If you need help with your content creation strategy and implementation, reach out to learn how we can help!

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Office Hours: The Power of Pinterest

Office Hours: The Power of Pinterest

It’s not just crafts and recipes! Pinterest is no longer just a crafts and recipes site. It’s a visual search engine, and a powerful one at that. In this session, you’ll learn best practices for optimizing your Pinterest profile, graphics creation, and how to drive website traffic and generate leads.

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Office Hours: Learn to Love Linkedin

Office Hours: Learn to Love Linkedin

So much more than a job site! LinkedIn is famous for connecting professionals all over the world. Many people associate it with finding new positions and advancing one’s career, but LinkedIn can also be a valuable space for expanding the network for many types of businesses. In this seminar, you will learn how to effectively use LinkedIn to market yourself and your business.

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Office Hours: All About Instagram

Office Hours: All About Instagram

Stories and hashtags and reels, oh my! Building your brand and selling on Instagram does not need to be a mystery! Pictures are worth a thousand words . . . and they sell! Join us for a workshop designed to help move followers from inspiration to making purchasing decisions instantaneously. This session will cover building your brand, creating buzz, Instagram influencers, hashtags, a business toolkit and the ins and outs for businesses. Bring your device for some hands-on activity!

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