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Digital Marketing 6 part series – Part 5: Social Media Marketing for Your Small Business

Digital Marketing 6 part series – Part 5: Social Media Marketing for Your Small Business

by | Dec 2, 2023

Digital Marketing Blueprint Course 6-part series
In a world where digital marketing reigns, the rules seem to constantly fluctuate. Small business owners need resources they can rely on that are easy to manage while maintaining all the other aspects of running a business. This 6-part course provides small business owners with a blueprint, or framework, that will give them the knowledge and tools they need to successfully market their business in today’s online world.

1/9/2024 – Part 1: Creating a Digital Marketing Blueprint

1/11/2024 – Part 2: Identifying Your Target Market

1/16/2024 – Part 3: Websites and Point of Sale Systems for your Business

1/18/2024 – Part 4: Email Marketing for your Small Business

1/23/2024 – Part 5: Social Media Marketing for Your Small Business

Learn the latest strategies for using social media to market your business. We’ll cover the basics of Facebook, Instagram and LinkedIn, then we’ll take a deeper dive into developing a content strategy, how to build a content calendar, and how to measure the success of your social media campaigns.

REGISTER HERE

 

1/25/2024 – Part 6: Get Your Business Found on Google Search & Maps

Digital Marketing 6 part series – Part 5: Social Media Marketing for Your Small Business

Digital Marketing 6 part series -Part 5: Social Media Marketing for Your Small Business

by | Dec 1, 2023

Digital Marketing Blueprint Course 6-part series
In a world where digital marketing reigns, the rules seem to constantly fluctuate. Small business owners need resources they can rely on that are easy to manage while maintaining all the other aspects of running a business. This 6-part course provides small business owners with a blueprint, or framework, that will give them the knowledge and tools they need to successfully market their business in today’s online world.

1/9/2024 – Part 1: Creating Digital Marketing Blueprint for Your Business
1/16/2024 – Part 2: Identifying Your Target Market
1/23/2024 – Part 3: Websites and Points of Sale Systems for your Business
1/30/2024 – Part 4: Email Marketing for your Small Business

2/06/2024 – Part 5: Social Media Marketing for Your Small Business

Learn the latest strategies for using social media to market your business. We’ll cover the basics of Facebook, Instagram and LinkedIn, then we’ll take a deeper dive into developing a content strategy, how to build a content calendar, and how to measure the success of your social media campaigns.

REGISTER HERE

 

2/13/2024 – Part 6: Get Your Business Found on Google Search & Maps

Your December 2023 Content Ideas Are Here!

Your December 2023 Content Ideas Are Here!

by | Nov 16, 2023 | Blog

Hey there! December is just around the corner, and we’ve got you covered with some content ideas and practical examples to amp up your December 2023 content plan. Let’s dive in!

Monthly Themes

National Write a Business Plan Month

Weekly Themes

12/1-7: National Cookie Cutter Week

Cookies, cookies everywhere!

There’s several opportunities relating to cookies in December, and you don’t have to be in the food industry to talk about them. Maybe there’s a cookie exchange at your office–grab a quick video and snap some pix and voila, perfect LinkedIn post that relates to company culture. Maybe you can find an analogy between making cookies and a process at your business. Or maybe cookies are one of your brand pillars, which is a no-brainer for creating several fun posts. Remember, when it’s social media posts, engagement always wins, so have some fun with this concept!

National Cookie Day

Daily Themes

12/1: National Women Support Women Day; National Package Protection Day; National Cookie Cutter Day

12/2: Special Education Day

12/3: Make a Gift Day

12/4: National Cookie Day

12/5: International Volunteer Day

Recognize the volunteers who help your organization!

Charities and membership organizations rely on volunteers to help them achieve their goals. What a perfect day to recognize those who have helped your organization. Why not create a short video thanking them for all they do. Be sure to tag these important people on all your social media platforms.

International Volunteer Day

12/7: First Day of Hanukkah (ends 12/15); Pearl Harbor Day of Remembrance

12/8: National Blue Collar Day

12/11: National App Day

12/13: National Cocoa Day

12/14: National Free Shipping Day

Free Shipping Day is coming! Make sure your customers know in advance.

Be sure to send your email campaigns with plenty of advance notice so your customers can take advantage of free shipping day. You may even want to consider creating a special campaign with incentives like free shipping PLUS a free gift or a coupon code to redeem next year when they place a minimum order.

Free Shipping Day

12/15: National Ugly Sweater Day

12/16: National Wreaths Across America Day

12/21: Winter Solstice

12/24: Christmas Eve

12/25: Christmas Day

12/26: First Day of Kwanzaa (ends January 1); National Homeowners Day

National Homeowners Day isn’t just for Realtors.

Our real estate clients have had great success with National Homeowners Day campaigns. But this day isn’t just for REALTORS®! It can work well for anyone in related industries, like home organizers, interior decorators, handyman services, etc. Consider how you can create content that homeowners can relate to, like 2024 Pantone Color of the Year or keeping your home warm for the winter or getting organized in the new year. The ideas are endless!

National Homeowners Day

 

12/31: New Year’s Eve

We hope you’ve found these tips and examples helpful.  If you need help with your content creation strategy and implementation, reach out to learn how we can help!

Schedule a call now!

Your November 2023 Content Ideas Are Here!

Your November 2023 Content Ideas Are Here!

by | Oct 12, 2023 | Blog

Looking for ideas to spark your content-crafting creativity? We’ve got you covered with these November 2023 Content Ideas.

Monthly Content Themes:

National Entrepreneurship Month
National Gratitude Month
National Healthy Skin Month
National Home Care & Hospice Month
National Alzheimers Disease Awareness Month
Military Family Month

Weekly Content Themes:

11/1-7: World Communication Week
11/13-17: American Education Week
11/13-19: Global Entrepreneurship Week
11/13-21: National Hunger & Homeless Awareness Week
11/20-26: National Game & Puzzle Week

Daily Content Themes:

11/1: Extra Mile Day
11/1: National Author’s Day
11/1: National Stress Awareness Day
11/2: Be An Impact Day
11/2: Project Management Day
11/3: National Sandwich Day
11/5: Daylight Savings Ends
11/6: National Team Manager Day
11/7: National Retinol Day
11/9: Go to an Art Museum Day
11/11: National Sundae Day
11/11: Veterans Day
11/12: National Happy Hour Day
11/13: World Kindness Day
11/15: America Recycles Day
11/15: Education Support Professionals Day
11/15: National Philanthropy Day
11/17: National Hiking Day
11/18: Family Volunteer Day
11/18: International Survivors of Suicide Loss Day
11/19: Women Entrepreneurs Day
11/21: National Entrepreneurs Day
11/23: Thanksgiving
11/24: Black Friday
11/25: Small Business Saturday
11/27: Cyber Monday
11/27: National Brand Day
11/28: Giving Tuesday

Remember, whatever topics you choose to post about on your social media channels, make sure to be consistent. Consistency unlocks the door to trust, visibility, and lasting connections with your audience. It’s not just about the quantity of posts but the regularity and reliability of your engagement.

Need help with your social media strategy? Click here to schedule a call with us today!

Elevate Your Small Business with Our Proven Expertise

Elevate Your Small Business with Our Proven Expertise

by | Oct 9, 2023 | Blog

 

Unlock Your Business’s Full Potential

Are you a small business owner looking to unlock your company’s full potential? Look no further than partnering with our exceptional team! At Melanie & co, we pride ourselves on delivering outstanding results that propel small businesses to new heights. Let us share with you a recent success story that illustrates why your business should choose to work with us.

Success Story

One of our recent clients, a commercial real estate agent, faced the challenge of increasing their online presence. They approached us seeking guidance and assistance to navigate the competitive digital landscape. Here’s how we transformed their business.

Tailored Strategies

We don’t believe in one-size-fits-all solutions. Our team conducted a thorough assessment of their unique needs and market dynamics and crafted a customized strategy that aligned with their goals.

Digital Marketing Mastery

Leveraging our expertise in digital marketing, we optimized their online presence, targeting the right audience through social media and email marketing campaigns.

Engaging Content

Content is king, and we proved it. Our team created compelling and informative content that resonated with the client’s audience, keeping them engaged and eager to convert.

Data-Driven Decisions

We monitor and analyze key performance indicators diligently, allowing us to make data-driven decisions that continuously improve our digital marketing efforts.

Remarkable Results

At the end of our two-year project, our client witnessed a remarkable 886% increase in Instagram impressions and a staggering 39,000% increase in Facebook impressions. Their brand soared, solidifying their place in the market.

organic social media results for commercial real estate agent

Partner With Us for Success

Choosing to work with Melanie & co means gaining access to a dedicated team of experts who are committed to your business’s success. Whether you need help with digital marketing, web development, or business strategy, we have the tools and knowledge to help you achieve your goals.

Take The Next Step

Ready to take your small business to the next level? It’s time to schedule a discovery call with us. Let’s discuss how we can tailor our expertise to your unique needs and help your brand achieve outstanding results. Your success story awaits—contact us today and let’s get started on your journey to growth!