Use this list of holidays, month-long themes, and stats to inspire new campaign ideas for September. Enjoy!
Pinterest is a pinboard-style photo-sharing website that allows users to create and manage theme-based image collections such as events, interests, and hobbies. Users can browse other pinboards for images, ‘re-pin’ images to their own pinboards, or ‘like’ photos (Wikipedia). Just as with Facebook, Twitter and other social media sites, people can “follow” other users.
Insurance agents sell intangible products and services, and many people consider insurance to be a boring necessity that doesn’t create much excitement. Building relationships is important for all salespeople, perhaps even more so for insurance agents.
Nearly 70% of Pinterest users are females ages 25 – 34. This demographic is likely doing one or
Used strategically and with an understanding of the demographics of this community, Pinterest can be another way for you to create positive PR for your business and connect with potential clients.
With that in mind, an Insurance Agency would do well to consider the following types of Pinterest Boards:
Fun Car Pictures
House Decorating Ideas
Healthy Habits
Dream Home Inspiration
Wedding Inspiration
Baby/Nursery Decor
For B2B Agencies, consider creating boards with the following themes:
Office Etiquette Tips
Employer Resources
Our Partners
Small Business Tips
Financial Infographics
And finally, all agencies should remember to keep a sense of personality and a personal touch:
Our Community
Our Office
Our Blog
Our Charities
Our Staff
As Seth Godin points out, effective social media turns strangers into fans, fans into customers, and customers into salespeople. Creating an engaging presence will help any business achieve those goals, regardless of the outlet.
*sigh* I need a new assistant.
Marketers have learned so much about consumer behavior through the various social media platforms, including whether or not to do business with a company, monitoring peer reviews, and much more. Today, more than ever, marketers are turning to these channels to create brand personality and hold dialogue with the tech-savvy consumers.
Among the most valuable digital tools available to a company, the top 3 are: a blog, a website (especially mobile-optimized), an email service provider.
Nearly 40% of US companies use blogs for marketing purposes. Today, we are going to explore the 5 Reasons to Blog For Your Business.
1. You own the content!
The content you create and post to your blog is YOURS. If Facebook or Twitter or Instagram shut down today, you’d still own your blog and your content. Your business will always maintain control over your most important blog asset: the content! TIP: focus on newsworthy content created for your audience.
2. Drive traffic to your website
With the original content now created and living on your website, you have made things a bit easier when it comes to posting on your social media channels. It is so easy to post a link to your blog, accompanied by an interesting visual, and send fans/followers to your website to read the “rest of the story.” This also works just as well when publishing your e-news or announcements. Additionally, regularly publishing to your blog increases your SEO/SERP inherently by the use of keywords and relevant expressions. TIP: strategically use industry keywords, backlinks, and inbound links to support SEO.
3. Position your business as an Industry Leader
By blogging about what you know, and sharing this within your target market, you position yourself as the resource within your industry. For example, for the local independent MLM sales representative, it is so easy to create a blog post: snap a photo or two of some happy customers using your products, get a testimonial from those same happy customers, and post the story to your blog, remembering to use your keywords. Be sure to share your blogpost and get your followers to comment on the post. TIP: Focus on industry trends, best practices, and case studies.
Blogs provide another source to deepen the connection with your customer. Your customers like to know YOU, and this is a great way to strengthen your relationships. TIP: Allow comments on your blog posts, and personally respond to those comments. This has a wide-reaching effect, as other readers will see your interactions and have a positive image of your business.
5. It’s easy to use!
There are several options available when getting started blogging. One of the easiest tools to use is blogspot, a free platform from Google. While it’s generally not an integrated part of a business website, it is a free, easy way to get started. Once you get hang of it, think about using the blogging platform available on your website. TIP: As recommended to business owners getting started using social media marketing, take baby steps! Start small, get your feet wet, and then just go for it!
