Pinterest is no longer just a crafts and recipes site. It’s a visual search engine, and a powerful one at that. In this session, you’ll learn best practices for optimizing your Pinterest profile, graphics creation, and how to drive website traffic and generate leads.
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So much more than a job site! LinkedIn is famous for connecting professionals all over the world. Many people associate it with finding new positions and advancing one’s career, but LinkedIn can also be a valuable space for expanding the network for many types of businesses. In this session, you will learn how to effectively use LinkedIn to market yourself and your business!
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Stories and hashtags and reels, oh my! Building your brand and selling on Instagram does not need to be a mystery! Pictures are worth a thousand words . . . and they sell! Join us for a workshop designed to help move followers from inspiration to making purchasing decisions instantaneously. This session will cover building your brand, creating buzz, Instagram influencers, hashtags, a business toolkit and the ins and outs for businesses. Bring your device for some hands-on activity!
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In this 4-part series, you’ll leave with ideas and strategies to leverage four of the top social media platforms that will help you get your business online.
The Science of Facebook: You DON’T have to pay to play! Learn the latest strategies for using Facebook to market your business: what’s new and why it’s important; the difference between a Facebook profile, a page, business manager and ads manager. Learn how to leverage groups, events and much more.
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We’re back with your April 2024 content ideas! From baking to having fun at work to celebrating all things “small business,” we’ve got you covered.
4/1 – Fun at Work Day
4/1 – Greeting Card Day
If your business has anything at all to do with baking or food, there’s a good chance that you can easily use Sourdough Bread Day in your marketing efforts. But let’s get creative and think outside the box. Consider sharing your personal journey with sourdough and drawing parallels to a process in your business. Highlight the importance of patience required to complete a task and the similarity to the time it takes for sourdough to ferment, or discuss how using specialized equipment can make a difference in the outcome of a project. Regardless of the marketing message you create, be sure to include a pic of your bread for engagement.
4/2 – DIY Day
4/3 – Chocolate Mousse Day
4/3 – Inspiring Joy Day
4/5 – Gold Star Spouses Day
For businesses offering self-care products or services, share blog posts, videos, or infographics about the importance of self-care, highlighting how your products or services specifically contribute to mental and physical well-being. You can also offer special discounts, or organize giveaways, to celebrate Self-Care Day. This not only incentivizes purchases but also highlights your commitment to promoting well-being.
Not in the self-care sector, that’s okay. Ask your employees/team members “What does self-care mean to you?” (or something similar) and use their feedback to create content.
4/10 – Work From Home Day
4/10 – Hug Your Dog Day
4/13 – Scrabble Day
4/15 – Take a Wild Guess Day
4/16 – Teach Your Daughter to Volunteer Day
4/16 – Wear Pajamas to Work Day
4/19 – Refresh Your Goals Day
4/22 – Earth Day
4/22 – In God We Trust Day
4/24 – Administrative Professionals Day
4/25 – Take Our Daughters & Sons to Work Day
4/28 – Pay It Forward Day
4/29 – Poem in Your Pocket Day
4/30 – Therapy Animal Day
Use Small Business Week as an opportunity to celebrate, promote, and engage with your audience in a way that encourages the support of small business and strengthens local economies. A few ideas on how to incorporate Small Business Week in your marketing:
We hope you’ve found these tips and examples helpful. If you need help with your content creation strategy and implementation, reach out to learn how we can help!