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Your August 2023 Content Ideas Are Here!

Your August 2023 Content Ideas Are Here!

by | Aug 3, 2023 | Blog

August 2023 is just around the corner, and it’s time to gear up for an exciting month of fresh content!  Here are some ideas to help you get started.

Monthly Themes

American Adventures Month

Back to School Month

Black Business Month

Family Fun Month

National Civility Month

National Golf Month

Summer Sun Safety Month

National Sandwich Month

Find this information helpful? Please share this blog!

Weekly Themes

August 6-12: Exercise with Your Child Week

August 6-12: National Farmers Market Week

August 7-13: National Simplify your Life Week

August 14-20: National Bargain Hunting Week

August 21-25: National Composites Week

August 25-31: Be Kind To Humankind Week

Daily Themes

8/1: National Night Out

8/1: Planner Day

8/1: Start Up Day Across America

8/1: World Wide Web Day

8/2: National CAD Day

8/2: National Ice Cream Sandwich Day

8/4: Hooray for Kids Day

8/4: International Beer Day

8/5: Blogger Day

8/6: National Friendship Day

8/6: National Root Beer Float Day

8/7: Professional Speakers Day

8/9: National Book Lovers Day

8/10: Vlogging Day

8/11: National Face Mask Day

8/11: National Son and Daughter Day

8/12: Garage Sale Day

8/15: National Relaxation Day

8/16: National Independent Worker Day

8/17: National Nonprofit Day

8/21: National Senior Citizens Day

8/30: National Grief Awareness Day

8/31: World Distance Learning Day

As a Constant Contact partner for nearly 10 years, we believe in the product and the results it provides to our clients. Get started with a free 60-day Constant Contact trial today. We know you’ll agree. Click here to get started.

Celebrating Small Business Week: How to Use Social Media to Support Your Small Business

Celebrating Small Business Week: How to Use Social Media to Support Your Small Business

by | May 1, 2023 | Blog, Shop Local, social media marketing

One of my favorite weeks of the year is here — National Small Business Week!

It’s the perfect time to celebrate the contributions of small businesses to our economy and communities. As a small business owner, I know that marketing your business is critical for success, and social media marketing can be a powerful tool in your arsenal.

Social media is an ideal marketing channel for small businesses and, when done properly, social media marketing can make your business successful, whether you’re in the launch phase or a growth phase.

Here are some tips on how to use social media to support your small business:

1. Define your target audience: Before you start creating content, you need to know who you’re targeting. Defining your target audience by considering factors such as age, gender, interests, and location will help you create content that resonates with them.

2. Choose the right platforms: Not all social media platforms are created equal, and you don’t have to be in “all the places.” Pick the platform where your target audience spends time and focus your energy there.

3. Create a content strategy: Develop a content strategy that aligns with your business goals and target audience. Create content that is relevant, engaging, and visually appealing. You can also use social media to share industry news, behind-the-scenes looks at your business, and special promotions.

4. Engage with your audience: Social media is a dialogue, not a monologue. Encourage your followers to engage with your content by asking questions, responding to comments, and running contests. Engaging with your audience can help build brand loyalty and create a sense of community.

5. Monitor your metrics: To ensure your social media efforts are paying off, track your metrics, such as likes, shares, comments, and followers. Use this information to optimize your strategy and makes changes as necessary. Remember: if you’re not measuring, you’re not marketing!

To wrap up, I want to share this quote from Amy Jo Martin, Founder of Digital Royalty: “Social media is the ultimate equalizer. It gives a voice and a platform to anyone willing to engage.” With that in mind, go forth and engage and watch your business grow!

Cheers!

~ Melanie

Social Media Marketing for Your Small Business

Social Media Marketing for Your Small Business

by | Feb 26, 2022

Learn the latest strategies for using social media to market your business. We’ll cover the basics of Facebook, Instagram and LinkedIn, then we’ll take a deeper dive into developing a content strategy, how to build a content calendar, and how to measure the success of your social media campaigns!

REGISTER HERE

What does a social media manager do?

What does a social media manager do?

by | Jan 28, 2020 | Blog, social media marketing

I was recently asked, “what does a social media manager really do?” Here’s my answer.

I’ve been in the industry for 11 years, and let me say it’s changed drastically over that time! I remember the days when a large majority of our Facebook audience saw most of the organic content we posted. Tweets were limited to 140 characters, and LinkedIn was a job-finding site. We too have changed with the times. We no longer focus on simply “getting a business on Facebook.” Rather, we create comprehensive marketing strategies so our clients can have the best possible experience when using the various social media platforms, and generate leads. My team of experts is as dedicated as I am to providing excellent results for our clients.

melanie diehl social media manager working at desk

At Melanie & co, here’s what we do for our social media clients.

? As a highly qualified social media managers, we work with our clients to identify goals and establish KPI’s to measure success.

? We identify a client’s avatar/target audience to understand the client’s audience and language.

? As expert social media managers, we create/curate content that speaks to the client’s audience. This can be in the form of blog posts, video, images, text, hashtags and more.

? We perform community management service (monitor comments/questions and respond appropriately on client’s behalf).

? We provide monthly reports that include metrics and analytics, identify gaps and reveal areas of improvement to implement in future campaigns.

? And most importantly: we participate in ongoing education and professional development to keep current with platform and industry trends. I’m a proud member of The Social Clique, a high level mastermind of social media marketers across the globe, led by Rachel Pedersen.

If you want to know how Melanie & co can help your business, shoot an email to hello@melaniediehl.com We’d love to explore options with you! 

Social Media Image Sizes Cheat Sheet

Social Media Image Sizes Cheat Sheet

by | Jan 27, 2018 | Blog

What size do I make my image for social media?

With the social media sites constantly making updates, there can be a lot of confusion over the ideal size to create images and photos. Here’s a brief rundown of some critical social media photo sizes. A simple, accurate listing of the most popular social media images all in one place!

At the time of this publication (January 27, 2018), the top recommended size for image posts are 1200 pixels square. This dimension is ideal for Facebook and Instagram posts, and it also works well for LinkedIn and Twitter.

The top recommended size for link posts on Facebook, Twitter and LinkedIn are 1200 x 628 pixels (a 1.91:1 aspect ratio).

All the image recommendations listed in this article are based on pixels (h) by pixels (w). Need help creating your images at the proper size? There are several tools, both paid and free, that are available for you. A few of my favorites are Canva, PicMonkey and Picresize.

Facebook Photo Sizes

  • Facebook Page Cover photo: 820 x 312 desktop / 640 x 360 mobile
  • Facebook Profile photo: upload 170 x 170
  • Facebook Link preview: min. 600 x 314
  • Facebook Photo post: 476 x varied height (larger images often have better quality)
  • Facebook Group Cover photo: 1640 x 859
  • Facebook Event Cover photo: 1200 x 675

Twitter Photo Sizes

  • Twitter Header: 1500 x 500
  • Twitter Profile: 400 x 400
  • Tweeted Image: 1200 x 675
  • Twitter Card image: 1200 x 628

Instagram Photo Sizes

  • Instagram Profile Photo: 110 x 110 minimum
  • Instagram photo: minimum 1080 width for best quality

LinkedIn Photo Sizes

  • LinkedIn profile cover photo: 1584 wide by 396 high
  • Linked in profile picture: 400 x 400 to 20,000 x 20,000
  • LinkedIn blog post link share (matches Facebook):1200 x 628
  • LinkedIn photo share: 1200 x 1200
  • LinkedIn Company cover photo: 1536 x 768
  • LinkedIn Company logo: 300 x 300 square

YouTube Photo Sizes

  • YouTube Channel Art: 2560 x 1440
  • Video thumbnail: 1280 x 720
  • Channel icon: 800 x 800
social media image size chart