Pinterest is a pinboard-style photo-sharing website that allows users to create and manage theme-based image collections such as events, interests, and hobbies. Users can browse other pinboards for images, ‘re-pin’ images to their own pinboards, or ‘like’ photos (Wikipedia). Just as with Facebook, Twitter and other social media sites, people can “follow” other users.
Insurance agents sell intangible products and services, and many people consider insurance to be a boring necessity that doesn’t create much excitement. Building relationships is important for all salespeople, perhaps even more so for insurance agents.
Nearly 70% of Pinterest users are females ages 25 – 34. This demographic is likely doing one or
- Paying off student loans
- Purchasing a new car
- Renting an apartment
- Buying a first home
- Getting married
- Starting a family
Used strategically and with an understanding of the demographics of this community, Pinterest can be another way for you to create positive PR for your business and connect with potential clients.
With that in mind, an Insurance Agency would do well to consider the following types of Pinterest Boards:
Fun Car Pictures
House Decorating Ideas
Healthy Habits
Dream Home Inspiration
Wedding Inspiration
Baby/Nursery Decor
For B2B Agencies, consider creating boards with the following themes:
Office Etiquette Tips
Employer Resources
Our Partners
Small Business Tips
Financial Infographics
And finally, all agencies should remember to keep a sense of personality and a personal touch:
Our Community
Our Office
Our Blog
Our Charities
Our Staff
As Seth Godin points out, effective social media turns strangers into fans, fans into customers, and customers into salespeople. Creating an engaging presence will help any business achieve those goals, regardless of the outlet.