I was recently asked, “what does a social media manager really do?” Here’s my answer.
I’ve been in the industry for 11 years, and let me say it’s changed drastically over that time! I remember the days when a large majority of our Facebook audience saw most of the organic content we posted. Tweets were limited to 140 characters, and LinkedIn was a job-finding site. We too have changed with the times. We no longer focus on simply “getting a business on Facebook.” Rather, we create comprehensive marketing strategies so our clients can have the best possible experience when using the various social media platforms, and generate leads. My team of experts is as dedicated as I am to providing excellent results for our clients.
At Melanie & co, here’s what we do for our social media clients.
? As a highly qualified social media managers, we work with our clients to identify goals and establish KPI’s to measure success.
? We identify a client’s avatar/target audience to understand the client’s audience and language.
? As expert social media managers, we create/curate content that speaks to the client’s audience. This can be in the form of blog posts, video, images, text, hashtags and more.
? We perform community management service (monitor comments/questions and respond appropriately on client’s behalf).
? We provide monthly reports that include metrics and analytics, identify gaps and reveal areas of improvement to implement in future campaigns.
? And most importantly: we participate in ongoing education and professional development to keep current with platform and industry trends. I’m a proud member of The Social Clique, a high level mastermind of social media marketers across the globe, led by Rachel Pedersen.
If you want to know how Melanie & co can help your business, shoot an email to hello@melaniediehl.com We’d love to explore options with you!