July bursts onto the scene with the firecrackers of the 4th of July holiday, and we’re here to light a spark (or maybe I should say sparkler …) under your content calendar. This month, we’ve got ideas that will help you create content around a variety of themes. Let’s aim to get some oohs and aahs from your audience!
MONTHLY THEMES
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Bereaved Parents Awareness Month
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National Family Reunion Month
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Independent Retailer Month
Independent Retailers, July is your month! With approximately 51% of the US workforce employed by independent retailers, it’s no surprise that small business is considered the backbone of America’s economy. There are a multitude of opportunities to leverage this. Here’s a couple of ideas.- Launch a month-long promotion that encourages shoppers to support local businesses. Make sure to capture their contact information so you can market to them after the promotion ends.
- Partner with other local businesses to offer deals that spread the love: spend $25 at The Hardware Store and get $1 off a large pizza at The Pizza Shop next door.
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National Grilling Month
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National Ice Cream Month
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National Hot Dog Month
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National Make A Difference to Children Month
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National Picnic Month
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Social Wellness Month
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National Fishing Month
WEEKLY THEMES
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July 1-7: Clean Beaches Week
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July 14-20: Everybody Deserves A Massage Week
DAILY THEMES
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7/1 American Zoo Day
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7/1 Early Bird Day
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7/2 Made In The USA Day
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7/3 National Stay Out of the Sun Day
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7/4 Independence Day
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7/5 National Workaholics Day
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7/6 Hop A Park Day
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7/7 National Father Daughter Take a Walk Day
7/8 Be a Kid Again Day
Many industries can tap into the “be a kid again” theme to connect with customers. The key is to identify where your product or service helps them visualize curiosity, creativity, and freedom and translate that into a message that reflects the nostalgia for a simpler time.
- Imagine an insurance company using playful imagery and relatable scenarios to make complex policies feel less daunting.
- A furniture store could showcase playful and adaptable pieces that encourage families to create fun living spaces.
- Even a financial advisor could frame their service as helping you build a secure future so you can worry less and enjoy life more, like a carefree kid.
- 7/10 Pick Blueberries Day
- 7/11 National Mojito Day
- 7/15 National Give Something Away Day
- 7/17 World Emoji Day
- 7/20 International Chess Day
- 7/21 National Ice Cream Day
- 7/24 International Self Care Day
7/25 National Wine and Cheese Day
This day isn’t just for those in the food industry. Here’s two ideas for you to consider.
- Host an Open House and serve wine and cheese, along with other yummy treats.
- Highlight how one of your products/services enhances another (like cheese enhances wine). For example, how a handbag complements a dress or how your software pairs well with an existing system.
- 7/29 National Lipstick Day
- 7/30 Share a Hug Day
We hope you’ve found these tips and examples helpful. If you need help with your content creation strategy and implementation, reach out to learn how we can help!